About The Richards Group Branding company in Dallas, United States
The Richards Group is the largest independent branding agency in the nation, with a staff of over 700 and annual billings above $1.4 billion. Creative is our passion, but we do have another love – independence. With zero absentee owners or outside investo
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All the full service youd expect from well a full-service shop. Media planning and buying. Creative development. Strategy and research. And implementation across all channels.
The strength of this team? They turn data into actionable insights. Integrated customer data solutions including data management database architecture and development business intelligence and analytics – supporting customer relationship management loyalty and return on investment across digital and traditional marketing channels.
Our clients often ask us to help them solve complex brand architecture puzzles so weve developed a collaborative workshop-based process that combines insights from our proprietary research tool Brand Geometry with the business realities that so often drive brand architecture.
While having a strong logo is important brands need more. A logo is simply a signature a symbol that stands for a brand and while we do many of them each year its always in conjunction with an identity. Our identities are a suite of visual and verbal elements that work together build on one another and create a full expression of what a brand stands for – something a logo can rarely do on its own.
Being a worthy cause or a cause worthy of support is relevant to 1.5 million nonprofits and more than 30 million corporations vying for time donations and customers. Our cause offering includes branding strategy development creative design digital strategy social media strategy and content message development and training and partnership cultivation and activation.
We have an in-house motion graphics studio a on-staff director/cinematographer a growing number of content creators and the in-house resources necessary to edit and record voiceovers (live in the studio or patched in from anywhere–most recently Bulgaria) perform sound design or effects and provide digital radio spot delivery service through our state-of-the-art editing and recording studio.
Most of the time we play offense but when we play defense we play to win. From product recalls to allegations of employee abuse to natural disasters of all descriptions our crisis management experts work fast and hard to turn negatives into neutrals compress the news cycle and fight firestorms on social media.
Alongside our brand management creative strategy and media disciplines we add the talents of dedicated digital specialists whose areas of expertise include business analysis user experience architecture production project management analytics and code development. Our team has won over 200 industry awards for digital innovation effectiveness and creativity. And weve worked with companies and organizations across many industries categories and geographic locations.
We develop and execute direct response TV direct response radio direct mail email online marketing campaigns and direct response product placement. All our campaigns have one goal: to drive response and deliver positive return on investment for our clients.
We can take your message out to the field. Integrated programs for consumer and trade. Concept through execution of promotional platforms point-of-sale and visual merchandising experiential branding event and trade show marketing and product launches.
When you consider that design is where The Richards Group originated you have to expect our design group to be among the most recognized in the country. (And they are.) Logos and brand identity website design in-store and event design package design environmental design and graphic standards and systems – this group does pretty much everything except advertising.
Unlike most agencies of our size we never disconnected media from creative. This has allowed us to build a strategic practice that focuses on experienced collaboration data and technology excellence and creative problem-solving. At our place the media team sits side by side with art directors copywriters strategic planners public relations pros and data analysts – not in a separate building or separate city.
We also dont follow the herd when it comes to titles. Were intentionally flat and virtually titleless so where others may use titles we use years of experience. We find thats more impressive to our clients.
If you want to find your target you have to go where they go. Strategic and technical consulting content-management-system-powered platform development software development kit integrations audience engagement via push and mobile ad solutions audience segmentation and targeting via location-based (geolocation) and behavior-based solutions app store strategies and promotion digital wallets and mobile commerce implementations.
The best brands project a singular message but speak in multiple voices. And they know that doing so takes more than translation – it takes listening. Learning. An appreciation for nuance. At The Richards Group we disregard stereotypes cliches and assumptions and focus instead on the human truths common across all cultures. Once we find those we can speak to any audience from the heart.
When you pick a naming partner you have quite a few choices: public relations firms freelance copywriters even computer software programs. So why pick Flying Start? Simply put we are a dedicated naming and verbal identity firm. Were known for developing names that work – names that create opportunities open doors make connections and stay top-of-mind. We are fluent in branding linguistics and customer research. We know you need a compelling name. You need it quickly. You need it on budget. And you need it to sell itself.
Our public affairs expertise includes issues analysis and advocacy opinion research grassroots coalition building community and civic affairs and government relations.
Public relations job is to pick up where paid brand communication leaves off. By engaging the media influencers celebrities and thought leaders we help spread education about lend endorsement to put a spotlight on or add texture to our clients purpose. Our PR – also known as ’earned media’ – experts understand how to strike mutually beneficial alliances to ’earn’ our clients way into conversations that matter. Services include communications strategy media relations and social media engagement internal branding thought leadership affiliation social influencer engagement community relations speechwriting presentations event planning crisis management and communications and media training.
Today consumers expect a more personalized experience with brands. This makes applying data and insights to every touchpoint more important than ever. Whether converting prospects into customers or working to build loyalty through a one-to-one relationship our roots in direct marketing and customer relationship management make this customer-centric focus second nature.
We will put all our SEO capabilities and specialties – including content strategy conversion optimization Wikipedia strategy answer engine optimization and local SEO (micro-moments) – to work to enhance your targets user experience and strengthen your brands position against the competition. Quite simply our SEO teams job is to help you own search engine results. That means more than technical fixes and keyword strategy for a higher ranking: It means owning a big chunk of the results page. Its having a comprehensive knowledge graph product carousel and map pack (locations) and appearing as the decisive number-one choice to potential customers and clients. And it means we continue to stay on top of the latest algorithms platforms and innovations in search.
Through full-service search management and enterprise-level technologies we can quickly position our clients within the most relevant results through paid and organic search optimization. The Richards Groups search team has worked with Google and Yahoo/Bing as partners for almost two decades and is a member of the Google Brand Council participating on their Advisory Board. We are also a member of Bings Product Advisory Group to help spur innovation and results for our clients.
Where theres digital theres social. Holistic social media practice that includes social media strategy social listening and reputation management; influencer outreach; community engagement; paid social media; app development; social media management platforms; and reporting
By aligning with the sports people love the entertainment they crave and the causes they champion brands can reach consumers at the points where they are the most engaged. Our disciplined approach takes clients from partner identification to activation.
Our proprietary discipline called Spherical branding builds conviction and consistent execution around a core brand idea.
The Richards Group is a federally registered service mark of The Richards Group Inc.
© 2020 The Richards Group
Which is good, because there’s a lot of work to focus on: advertising, digital, relationship marketing, retail, brand, business-to-business, Hispanic marketing, sports marketing…there isn’t a form of branding at which The Richards Group doesn’t excel. Cli
