Frontdesk Anywhere Online Marketing
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
Frontdesk Anywhere is a property treatment method and an SAS [statistical analysis method] organisation that prepares property treatment method software to hospitality properties like hotels, motels, and so on. As an SAS organisation, seething goes online. We have 20 employees and are located in San Francisco.
What is your role and responsibilities?
I am the online marketing director, and I am responsible for seething touching marketing. I am responsible for SEO [search engine optimization], SEM [search engine marketing], inbound marketing, collective media marketing, and lead age.
Desired goal
What was your goal for working with RSO Consulting?
I began working here toward the end of 2013, but RSO had been working here for two years already. We wanted to fetch on someone to feel the search engine marketing in-house. I was hired to do that. RSO Consulting was very apprehension and professional almost that determination. Now that I’m also responsible for this, they are working unitedly with us to optimize what we are bestowing on Google AdWords and separate other networks including AdRoll for the retargeting campaign.
RSO',s responsibilities are to handle all of our campaigns in Google AdWords and AdRoll and to lessen the cost per leads for them. They sent out status reports and suggestions see week based on their experience and apprehension.
Provided solution
Please draw the aim of their work.
Sometimes, they come to our service to join our debateions. They are part of the team, and they bestow time here for advising or consulting work.
They are not responsible for SEO at all. Every two weeks, we meet and they talk almost SEO. They have a suggestion list based on the keywords that they are targeting for SEM and based on the denying keywords that I give them. They find some themselves. We talk see day, and they veritably help us here.
What was your organisation',s process for selecting RSO Consulting with which to work?
Our organisation',s co-founder and CEO knew RSO',s highest. They also interviewed other candidates as well.
Can you prepare a ballpark dollar aspect for the size of the work that they’ve done for you?
Six months ago, they worked almost five or six hours per month. Because the AdWords campaign was already running, we had two 30-minute meetings each month to debate what was happening. They were optimizing it.
When I was hired here, that five hours went to almost 10 or 12 hours a month. We talk almost the AdWords campaign see day to optimize it.
Results achieved
Do you have any statistics or metrics to track advancement from the project?
They helped us better by 40 percent. For the two years that they worked here, it was almost the same number.
Are you satisfied with their accomplishment?
It',s not easy to work with a consulting organisation that doesn’t have the expertise that the organisation has. It’s not just almost their team. It involves all consulting companies, and it is hard for them to apprehend. For a startup like us, we don',t always know all the activity trends whichever.
The relationship was regular, like any other consulting organisation. After the leading two years, we began to dig into the market. Therefore, we are very satisfied with what RSO did. They accepted what they didn’t know, which is a huge step. They conversant almost the patterns in our market and what was going on. They added another limb to their team, and she was in touch with me see day and began to acquire almost what we were doing in our markets. That is the best way to do this. Even if a organisation knows almost online marketing, they need to know almost the specific market that they want to obey. They did this pretty well. They might know more almost property treatment methods than I know myself.
Is there anything sole almost them that veritably makes them rest out, compared to other companies?
They were very honorable almost what can work and what cannot work. Other companies I’ve worked with did not look long term. RSO does ponder almost long-term goals, even if it might cost them in client fees. They veritably care almost our work and doing the right thing.
I have seen things differently than RSO a few times, when we were talking almost different strategies. I knew that their suggestions were good for us, not for themselves.
Looking back on the work so far, is there any area that you ponder they could better upon or that you might do differently?
Perhaps they could have looked into our markets earlier. That is something that they changed. SEO and SEM are two different things. If you want to have an SEM campaign like Google AdWords or AdRoll, that team also needs to be responsible for SEO. Their conviction was even though they could take responsibility for SEO, they were two different things. I believe they could do a better job to centre on some integrated services that they could propose, such as SEO and SEM, as well as collective media marketing. Integrating SEO in SEM could be one of their few weaknesses.