Sequel Branding agency official website in New York

About Sequel Branding company in New York, United States

Sequel is a branding, marketing and digital agency. Our purpose is simple: to help clients activate their brands and their business through brand strategy and design, all in the service of making stronger employee, investor and customer connections. But,

Sequel helps clients activate their brands through strategy design and technology all in the service of achieving business-wide objectives.

Every great brand has a defining narrative — a story that embraces the brand promise expresses differentiating value and resonates with customers partners employees shareholders and other stakeholders alike.

We help brands move forward by addressing the issues that are holding them back — looking at themselves from the outside in finding disconnects and hidden opportunities and arriving at solutions based on clear audience insights.

Outcomes are better when we work together and work in partnership with our clients taking the time to learn their businesses leveraging their expertise and making their thoughts perspectives and objectives an integral part of our process.

We believe candor is critical to long-lasting client relationships — being straightforward about what we think (even if its not what clients want to hear) and striving to do whats right for the brand (rather than just whats in the brief).

Every enterprise is challenged with digital transformation — whether it be innovating mobile technologies to enhance the customer experience or prototyping employee engagement tools to increase internal knowledge for sales enablement

We firmly believe that our efforts can change business and culture for the better that what we do makes a serious difference to our clients and to the customers they serve.

Building brands that activate business strategy win customers and build loyalty — that express a differentiating promise in ways that are clear and authentic.

Brand strategy and core messages

Brand architecture

Editorial voice

Logo and visual identity systems

Brand guidelines and training

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Helping companies thrive and grow in the digital space determining the right role for digital media in the life cycle of their brand.

Digital strategy

User research and experience

Product strategy

Product design and development

Content strategy

Site design and development

Application design

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Empowering the people most responsible for driving top-line growth — in the pitch at the point of sale and throughout the arc of the customer experience.

Demand generation

Integrated marketing

Sales enablement tools

Collateral design and architecture

Internal brand alignment

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Designing the spaces where brands live and breathe in the physical world.

Event and trade show design

Digital installations

Corporate signage and wayfinding

Workplace branding and experience design

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Creating names (the essential ’tab’ of the brand) for companies initiatives and products focusing the function and emotion of the brand in a single memorable verbal expression.

Research

Name development

Naming construct and architecture

Planning and migration

Launch messaging and rollout

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Finding fresh and compelling ways to bring stakeholders up to speed — whether on progress toward business imperatives and the brand promise or on strategies that are likely to define what comes next.

Narrative strategy

Design strategy

Online and offline design and editorial execution

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