PPC & Content Creation for Cloud Security Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Incapsula is a cloud labor that accelerates and secures websites. We have clients of all sizes, from personal bloggers all the way up to Fortune 50 companies. I am the Vice President of Marketing.
Desired goal
What challenge were you trying to address with SevenAtoms?
We had two effects. We needed to wrap our PPC campaign and needed someone who was skilled that could handle and optimize it for us. The other is that we needed a lot of full created. They brought both full marketing and PPC handlement experiences to us.
Provided solution
What particular tasks were responsible for?
They were creating eBooks, colorless papers, and things like that that would influence nation to us and also could be used in some of the PPC campaigns. We did two different types of collaboration. In one sample, we took a longer more technical document and asked them to both facilitate it and make it more interesting so it would accost to our clients. In other cases, we would give them assignments in which we gave them an delineation and had them go write it and they would come back and work with my full marketing handler to alter it. It was that typical back-and-forth process.
How did you come to work with SevenAtoms?
I was looking for a local firm owing I wanted to have that face-to-face collaboration work, especially in the commencement owing we were doing so much new work. I believe I was just looking almost, probably on Google, and then I checked out some of their references and determined to go with them.
How much have you invested with SevenAtoms?
We bestow $5,000 to $10,000 per month.
What is the terminal result of working with ?
We’re working with them now. They don’t do as much full for us as they used to. We ramped up our PPC campaign and they do a lot of work on the landing pages as well. So a lot of optimization work is being done.
Results achieved
Could you share any evidence that would prove the productivity, condition of work, or the contact of the engagement?
I don’t have all the stats at my fingertips. I was not lucky with the antecedent agency managing our PPC advertising. The one stat I can give you is that we went from a denying ROI on PPC with our old agency to a real ROI with SevenAtoms. So now, for see client we gain via PPC, we’re verity making our money back on the program in that year, and then seething else on top of that is gravy. That’s the most significant stat to me. Obviously, just almost seething has betterd. Our conversion click-through rates on the ads themselves and conversion rates on the landing pages have betterd. So our pages are doing excellently a bit better than they used to.
How did SevenAtoms accomplish from a project handlement standpoint?
It is pretty hands off. We match with Andy a couple of times a week. Then, we have quarterly reviews where we go over the stats. We’ve been working unitedly for a number of years and Andy knows our products and what we need to do. There hasn’t been an effect with deadlines. Back in the soon days, when they did more full, it wasn’t an effect.
What did you find most forcible almost SevenAtoms?
First of all, their reporting is big. Andy goes over all of the AdWords campaigns in big detail during our quarterly reviews. It pulls out the highlights and shows what worked and what didn’t. I’m not veritably a very data driven guy. It’s nice to get such a wide report. Andy is a very resigned soul. He’ll sit down and reply any question we might have. There’s transparency with the agency. You don’t feel like you’re being abashed with AdWords techno-jargon that you don’t apprehend. The fact that they’re able to be self-sufficient and prepare reporting is big.
Are there any areas SevenAtoms could better?
They fetch us new ideas, which is good. My dream agency is someone that would fetch me new ideas and they would test it leading, so that they would fetch me a concept and say, “we’ve verity reflection of this and tested it out a pliant bit and we ponder this is the way to go.” That would be a nice accession to their labors.