Some details
Row Forge, an app to provide athletes at every level personalized training programs. This mobile app demonstrates how technology can scale a single personal trainer into a mobile workout platform with the potential to train millions at a time.
The Row Forge app developed by Shift3 connects users to personalized workouts through Bluetooth-enabled, Indoor Concept2 rowing machines and their smartphones. Row Forge combines
cutting-edge technology with research-based cardio training programs to create a scalable platform that can be used worldwide.CEO Wayne Harlan has been a personal trainer for 11+ years. After studying the importance of cardiovascular health through rowing, he began creating algorithms to help train his clients in healthier and more effective ways. He wanted to put those algorithms into an app that could be personalized and shared with more fitness-minded clients.
There are 11 million rowers in the United States alone. There’s also a booming rowing market in Europe. An app like this could really revolutionize personal training in ways Pelaton has been affecting indoor cycling and running.
The challenge with a business like personal training is that there are only so many hours in the day to fit in one-on-one clients. With the new Row Forge app, he can personalize workouts for an unlimited number of clients/subscribers.
