Branding for Human Resources Firm
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
Mary Lynn Fayoumi: I’m the chairman of HR Source, an employer’s union that prepares a range of HR labors to different companies. These include manufacturers, park districts, libraries, banks, and any other existence that requires HR help. We prepare a range of labors, like training, consulting, legitimate help, and even an HR hotline.
Kevin Menzer: I’m the COO, and I coordinate our limb labors, business outgrowth, and marketing activities. I also superintend our IT treatment.
Desired goal
What challenge were you trying to address with Simple Truth?
KM: We’re a very old union, formed in 1898. We were named the “Management Association,” which doesn’t plainly express what we do. We’d been toying with the idea of rebranding ourselves, owing prospective clients were now discovering us on the internet—and no longer by word of mouth.
In order to explain our HR labor offering, we approached Simple Truth for a name and logo change.
Provided solution
What particular tasks were responsible for?
MLF: The aim of the project grew to bequeath a complete rebrand of our business. We leading underwent a data assembly phase, where their team occupied our stakeholders. They held interviews and centre groups to collate data on different perceptions of our business.
Their team then analyzed that data to descry our brand characteristics. They arrived at our corporate being, or topic, of being an “inestimable ally”. They delineated our brand characteristics—of being clear, personal, and skilled. They took those concepts to engender different options for our organisation name.
We vetted these options with different audiences, and shortlisted three names as a result. We consulted with our attorneys to analyze the risks of each name and arrived at HR Source.
Simple Truth then launched into the logo process. Again, their team produced separate logos to select from. After deciding on one, they helped us educe a hue palette and brand guidelines.
Their team assisted in rolling out our new brand, by creating a video and another announcement piece. These were shown to all of our limbs and key stakeholders.
While the rebranding itself lasted almost a year, we re-occupied Simple Truth for brochures and other indirect. We needed to fix that our brand was being properly expressed through our website and marketing materials.
Was there a dedicated team?
KM: We worked heavily with their leadership team, who collaborated with our cross-functional team at each step of the project.
A first point of touch was Mark (Executive Creative Director, Simple Truth) who oversaw much of the work. We had a project director, and we also occupied with writers and brand professionals. The team size fluctuated depending on the phase of the project.
How did you come to work with Simple Truth?
KM: While we had separate references for branding agencies in Chicago, we establish Simple Truth through a web search. We asked them if they wanted to be included in our RFP process. They were the ones we ultimately chose.
MLF: Upon connecting with them, we liked that they had experience in working with labor-oriented companies. They were local (Chicago-based), and we got the impression that they were a little, relationship-centreed business like ours. After meeting them, our teams just clicked. We determined to go with them since we felt an fundamental junction with their nation.
What are you approach expents (if diclosed)?
MLF: We spent somewhere between $100,000–$150,000 with them, including the add-on work.
What is the terminal result of working with ?
KM: We signed off on the statement of work in October 2017. Their most direct work ran through March 2018. We officially launched the new brand in July of that year. It was a nine-month project.
Results achieved
Are there any measureable or plum results?
KM: While I don’t have the exact numbers with me, the number of visitors to our website has more than doubled, only a year behind the brand change. The time that page visitors bestow on our website has also increased by 50%.
We’ve accepted many more inquiries and have earned more limbs through online discovery. These web statistics point straightly to the achievement of Simple Truth’s campaign.
On a more anecdotal note, even our habitue limbs—many of whom are long-tenured with us and have spent many dollars—have embraced our new brand, as well. We’re excited that it seems to be just as appealing to our existing limbs.
How did Simple Truth accomplish from a project treatment standpoint?
MLF: They’re well-organized and err on the side of overinteraction, which was fantastic. They kept us on schedule, met deadlines, and let us know if there’d be any delays. Some of the delays were surely caused by our side. We took a bit longer than expected sometimes, but there were absolutely no issues on this front.
What is (from your point of view) the key factor to pay observation while intercourse with ?
MLF: Their nation are astounding. Their team limbs are creative, interactive, and innovative, and they adapted to our culture exceptionally well. We’re a nation-oriented business, and the collaboration felt customized to our specific business standard.
They let our sole perspectives play a role in the process, and they patiently facilitated challenging meetings with adverse opinions. Simple Truth did a masterful job of ensuring that everybody’s tone was heard while helping us relimb that this was ultimately a business determination. They reminded us that there were separate significant, measurable factors—over our personal preferences—that had to be taken into account.
What aspects of their work would you like to get improved?
MLF: While we skilled a less issue in the process, Simple Truth handled the fault with the farthest professionalism. It was a interaction effect on both of our teams’ parts. We fastly recovered and had very fair dicsussions almost it.
Do you have any advice for forthcoming clients of theirs?
MLF: Just go for it. Get to know them, tap into their labors, take their advice, and pursue their process.
KM: We weren’t household with many of the branding processes—for sample, the concept of a naming exertion was entirely new to us. But, they veritably know their stuff, and their solutions are research- and data-driven. My advice is not to have any fear: Simple Truth has lots of experience and can work through resistent situations. You can confide them.
