E-Commerce Branding & Website Strategy for Jewelry Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the e-commerce director for Metro Jewelry. I’m with the e-commerce division of a jewelry completesale organisation.
Desired goal
What challenge were you trying to address with The Source Approach?
We wanted to create a brand that nation confide and want to come back to, since right now, most of our clients come from Amazon. We also wanted to increase our conversion rates. To execute this, we needed someone to spearhead our rebranding and swell our e-commerce nearness past the marketplaces we’re currently in.
Provided solution
What particular tasks were The Source Approach responsible for?
Tanner, their founder, has helped us to do some consumer strategy work along with some digital marketing. Their founder and parts of my team had numerous dicsussions that revolved about what our goals were and how we reflection we would accomplish them, instead of merely trying to apprehend how we reflection. They came back to us behind a few weeks with a three-phase program: background investigation, edifice strategy and finding a fit that worked for all of us, and implementation. We’re currently in the third phase. They’ve also granted e-commerce website advice.
Was there a dedicated team?
Their founder has been our main point of touch.
How did you come to work with The Source Approach?
They were recommended to us.
How much have you invested in them?
We’ve invested about $10,000 so far.
What is the terminal result of working with The Source Approach?
We’ve been working unitedly since January 2018.
Results accomplishd
Are there any measureable or plum results?
There’s surely been an increase in website commerce since they’ve been with us, though it’s hard to say whether it is owing of their work or owing we’ve been pushing in other directions to get all to them. We had fruit inserts that weren’t very good, so one of his recommendations was to include one that pushed nation to our website, instead of the marketplaces, and that’s surely helped to get our brand out there. The solutions they’ve granted us with have been very reliable so far.
How did The Source Approach accomplish from a project treatment standpoint?
From what I can tell, they’re always very dedicated to their clients and very answering to emails. We have weekly or bi-weekly meetings depending on how much is going on.
What is (from your point of view) the key factor to pay observation while intercourse with The Source Approach?
They know their stuff when it comes to brand recollection, they’re the firm you want. I’ve been lucky working with him so far, and the founder has been a big resource. Our staff has been impressed with how much they can get done. We didn’t substantiate how much work it would take to get to the level we’re at, but everyone’s very lucky. They go step by step through all, and nothing they’ve said so far has been bad.
Do you have any advice for possible clients?
Make sure that you have someone dedicated to working on the project full-time, owing most nation that are looking for an e-commerce consultant don’t substantiate how much work it verity takes. There was a time of a month where I barely got to touch the project owing of how busy the rest of the organisation was. A lot more resources have to go into it than you forestall.
