Some details
Devon Avenue, located in the Rogers Park neighborhood of Chicago, was looking to promote the diverse area and its local businesses. We started by interviewing business owners and collecting data via a survey to get to know the neighborhood, its residents, and local business owners better. The area is affectionately known throughout the city as Little India, for all the Indian restaurants and clothing stores on Devon.
We
wanted to play on the well-known aspects of the area, while also letting the audience know that there was much more than meets the eye. We created an identity around the phrase OnDevon and the tagline, “Down the Street and Around the World.”The focus of the ad campaign was to showcase the businesses in the area. We spent a day photographing business owners, employees, and others in the various shops along Devon and Western to visually communicate the warmth of the neighborhood and the various cultures represented.
We created a logo and identity for OnDevon along with brand guidelines for the campaign. The guidelines include colors we used for the logo and ads, the correct spacing for various elements in the ads, and a little background on why the guidelines were created and are important. We created print ads, social media ads, and street pole banners. To get more information on us, click here