Branding For Tampa Theater
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Please draw your organisation.
We’re a 1926 movie palace in downtown Tampa, Fla. Full-time staff is almost 11, part-time and hourly fetchs us up to almost 35. We are a movie theater. We show leading-run and classic films, and we have some live programming. We’re a historic movie palace.
What is your role and responsibilities?
I’m the ruler of marketing.
Desired goal
What was your goal for working with Sparxoo?
I had just joined the team at the theater and had noticed with compliments to branding, we didn’t necessarily have a congruous look athwart the organisation. We had a logo that had been designed in the ',70s, had been updated a pliant bit in the ',90s.
Because we are a nonprofit structure, we had a mix of things that we had done in-house, things that nation had given to us, and work that had been done at different times by different nation. None of it was congruous. I was looking for a way to fetch more continuity to all of our marketing efforts and also to update our brand.
Provided solution
Please draw the aim of their work.
I was introduced to David at Sparxoo through a reciprocal friend. He was looking to meet other business nation in the aggregation, and they had just moved the agency here. Through talking, I realized their agency could surely help us with what we wanted to do, but we veritably didn’t have it in the budget at that point to move advanced on anything. After a couple of dicsussions, Sparxoo offered to take Tampa Theatre on as a pro bono client as the leading of what will be an ongoing effort to work with nonprofits in the aggregation.
The initial project that we went to them with was a rebranding, a refreshing of the brand from top to breast. The deliverables of which, of order, were not only the new logo, but some new marketing strategies to talk almost the theater. They also helped us form a new course that centreed more on the programming of the edifice, and what Tampa Theatre was all almost, rather than just centre on the fact that it was a historic edifice. After all of that was delivered, we went forth with a new website as well and hired Sparxoo to do that work, too.
What was your process for selecting Sparxoo with which to work?
Not only were we impressed with their work, we were impressed with the fact that they were so close to us. They’re verity a stop away from the theater, which made it handy. Meetings were veritably easy.
Additionally, the tongue-in-cheek reply would be owing it was free. But the real reply is, we were impressed that an agency of their caliber was looking to give back to the aggregation and was looking to help nonprofit structures. They veritably wanted to entrench themselves in this brand new neighborhood that they were a part of. It said something almost them and their dedication.
When did you set working with them?
Project seted in spring of 2013, and we launched the new brand last October. The relationship is ongoing. They artistic the website, and now they’re taking a look at some of our sub-brands. We do a couple of different classic series’ throughout the year, so they’re taking a look at that.
Results achieved
Do you have any feedback to share from the project?
Everybody has been veritably impressed. We have a board of rulers, a offer board that oversees what we do here. Those are two dozen aggregation leaders, humane leaders, municipal leaders in the aggregation, all of whom were incredibly impressed not only with the condition of work that was done, but with the relationship that was built.
How well do you ponder Sparxoo has performed overall?
They’ve been fantastic. Like any good agency, they don’t necessarily hit the nail on the head the leading time, but they are very open to feedback. They’ve been very open to working with us and providing options, and taking constructive stricture back and reworking that into another circular.
We were intercourse with the open and offers, so you can conceive there were many opinions on what the logo should be. We went through an extravagant number of circulars to form the logo. Instead of being frustrated with our indecisiveness, they were very knowledge, and just bent over backwards to make sure we had multiple circulars to show nation, and produced them very fast.
Is there anything sole almost them that veritably makes them rest out, compared to other companies?
It’s like talking to friends. We can call them up anytime, we can email them anytime, and we can walk down there anytime. It’s just a very accidental work environment, their service is very accidental, and their demeanor is very accidental. Whereas some structures would construe accidental into sloppiness almost, we get nothing but professional work out of them in a very snug environment.
Looking back on the work so far, is there any area that you ponder they could better upon or something that you might do differently?
No. Not that I can ponder of.
