WordPress Web Redesign for Insurance Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the collective media marketing director for Brown &, Brown Insurance. We’re an independent insurance intermediary that through its licensed subsidiaries prepares a difference of insurance products and labors to corporate, open existence, institutional, trade, professional, union, and personal clients.
Desired goal
What challenge were you trying to address with State Creative?
We needed a outgrowth firm to revamp our outdated website.
Provided solution
What particular tasks were responsible for?
Once the engagement began, we went over how their input could align with our goals. After separate rounds of feedback, we terminalized a design layout. State Creative achievementfully implemented the revamp in WordPress. They included features that tied our culture and branding to collective media accounts. For sample, they put a widget on our careers page that links to our Instagram. Part of our labor package with them included a two-hour WordPress training seminar that taught us how to edit the website independently. Additionally, they incorporated SEO and appropriate plugins to the website’s backend. Now, they prepare ongoing livelihood and support.
Was there a dedicated team?
Garrett (Managing Partner, State Creative) was our leading our point of touch, but they also had a team of nation working on the project.
How did you come to work with State Creative?
We began looking at other websites within our activity to get an idea of how we wanted to update ours. State Creative happened to have made one website that impressed us. I googled them and named their labor. I fastly got in touch with a project director and we had a converse touching the general design we were looking for. They emailed me more information and a sort of offer. After some inner deliberation, we determined to move advanced with them.
What are you approach expents (if diclosed)?
The web revamp cost $15,000.
What is the terminal result of working with ?
The main project took locate from April–August 2017.
Results achieved
Are there any measureable or plum results?
One of the reasons we wanted to update our website was to increase lead age. We don’t sell insurance online, but we want to share our story, products, and labors to possible clients. We’ve seen measurable achievement with new business reliably coming in through the website. Within the leading four months of its propel, we closed 50% of the leads it produced.
How did State Creative accomplish from a project treatment standpoint?
Web design isn’t my area of expertise, so I had trouble articulating the exact design aspects we were looking for. State Creative asked the right questions to lead us to the verbiage we were trying adjoin. A few changes had to be made throughout the process, but that didn’t fling them off track. They stuck to the schedule they’d given us and accommodated our edits. They’re big partners and Garrett was especially excellent to work with. He touched me on his espousals day to let me know he was out of the labor.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Customer labor is their best condition. We like the website, but working with a organisation that asks questions to accurately address our issues was big.
Do you have any advice for possible clients?
My advice is to make sure that State Creative includes the WordPress training package with the project. I’ve never used WordPress on a large-scale and establish the training extremely helpful. Not having to rely on someone else to edit your website is incredibly handy.