Digital Marketing for Pet Insurance Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
We sell pet insurance straightly to consumers. For the most part, clients find us online, take quotes and enroll. Around 3% of enrollment is done on the phone. I am the senior vice chairman of the organisation, in direct of acquisition (otherwise translated as marketing).
Desired goal
What challenge were you trying to address with Women’s Marketing?
Organic search crosses over the relax of both our technology team and our marketing and full teams. I needed a associate in the process to help make sure fundamental search would be a part of all we did. The idea was to have someone always pondering almost fundamental search.
Provided solution
What particular tasks were responsible for?
Women’s Marketing is providing fundamental search optimization for us. They take care of anything from initial keyword and competitive investigation (in provisions of competitors’ keywords and backlinks), looking at what might make perception for us to go behind. They helped us put unitedly a backlink strategy, and came up with recommendations for us.
The technical audits they do touch the technology team, press releases, new website pages, and blog articles. We use another organisation for design, and we have in-house conversion optimization efforts, but Women',s Marketing has done analysis on, for sample, our 51 different state landing pages, for fundamental search. We have a wash-rinse-repeat process of going through the same cycle, improving a pliant more each time. It’s a living-and-breathing process.
Anything we do goes back to Women’s Marketing, to make sure it’s fully optimized and without issues from a technology, full and link standpoint precedently it’s put up online. They prepare recommendations, and are an integral part of the process, ensuring we don’t do anything unfit.
If we need to make some mass changes to the blog, Women',s Marketing will go in and do all the grunt work for us. We have a lore outreach program for getting .edu links back to our website and they handled the outreach to colleges.
What is the team dynamic?
They’re embedded within our day-to-day processes, which I find to be key for achievement. Women’s Marketing is also ready to dig in and roll up their sleeves if we don’t have the resources to verity carry out some of the recommendations.
How did you come to work with Women’s Marketing?
I had used them at my antecedent position at a organisation selling skincare products online, for a print campaign. I began using Flying Point Digital and they were purchased by Women’s Marketing. I tested them out, and veritably liked them.
What is the terminal result of working with ?
We began working with Women’s Marketing about Q1 of 2016, shortly behind I began working for the organisation. The relationship is ongoing.
Results achieved
Are there any measureable or plum results?
Generally speaking, their work has had a major touch. Organic is now one of our main channels, with 30% or more of our enrollments coming through it. Women’s Marketing met our expectations.
How did Women’s Marketing accomplish from a project treatment standpoint?
They get back to us right away and are always useful for ad-hoc questions we have. They send recommendations, follow-up, and set up meeting times. We adjoin mainly via email and also have phone/GoToMeeting dicsussions once a month.
Lily Ray, our main touch, was in Seattle for a conversation and made time to come in and give presentations to the senior leadership here. That was touchful and got the total team behind knowledge that it’s everybody’s job to make sure we do whatever we need to do to make sure we optimize fundamental search.
What is (from your point of view) the key factor to pay observation while intercourse with ?
Compared to most of the other associates we’ve had, it’s like night-and-day. Women’s Marketing is hands-on and committed to the achievement of the program. They dig deeper and are ready to do more of the grunt work than anyone I’ve worked with.
What aspects of their work would you like to get improved?
Not that I can ponder of.
