Branding for Industrial Machinery Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the chairman of Graymills Corporation. We',re a manufacturer of industrial machinery. I superintend R&,D and fruit outgrowth.
Desired goal
What challenge were you trying to address with Stevens &, Tate?
We needed to get our value statement athwart to our clients. We',re a reward brand, and we needed our clients to apprehend why they should be paying more.
Provided solution
What particular tasks were responsible for?
Stevens &, Tate',s biggest project was redoing our catalog. Currently, they are also helping our team to educe the story of Graymills. That has been part of a bigger picture branding effort. The results of that effort will go athwart all media, including our ads, our catalogs, our website, and even how we talk to clients at trade shows. Their team is working to prepare us with positioning statements.
How did you come to work with Stevens &, Tate?
I know Dan through an advisory board that we',re both on. When I was looking for a associate, I didn',t attend any other agency.
What is the terminal result of working with ?
We began working unitedly last fall. The engagement is quiet ongoing.
Results achieved
Are there any measureable or plum results?
We just released the new catalog, and the nation in my organisation ponder it looks veritably nice. It is more present and clear than our antecedent catalog.
In provisions of branding, Stevens &, Tate has helped us apprehend what our value statement is. They get a lot of input from excellently a few nation in the organisation, and it makes us ponder. They pulled unitedly ordinary threads in all of our dicsussions and got us on the same page.
How did Stevens &, Tate accomplish from a project treatment standpoint?
I wasn',t implicated in the day-to-day work. Though, there were no complaints almost their project treatment. They were very answering to us. We hit all of the major milestones when needed on time.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They veritably try to apprehend your business, and they use that apprehending to drive the process advanced. They are not trying to push you in one course just owing it works for them. They veritably take the time to apprehend your business.
What aspects of their work would you like to get improved?
No, I ponder they do well.
