Rebranding Strategy for Manufacturing Firm
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the ruler of business outgrowth for a global contract manufacturing organisation with operations in the US and about the globe. My team manages marketing and is focused on growing the business.
Desired goal
What issue was the provider supposed to deal with?
StokeSignals?We needed a associate to assess our brand and messaging and direct us toward the right opportunities to match our high growth.
What were your objectives for this project?
We wanted to update our logo and project a personal and approachable picture.
Provided solution
What were the reasons for choosing StokeSignals?
They won over our marketing and executive sponsorship team from the leading meeting. They were attractive, professional, and relatable, with an forcible list of clients. Though, their accessibility and emphasis on relationships were more correspondent to a smaller firm, which made us feel snug.
Please give as much detail as practicable because the work done
Their discovery sessions with inner and outer stakeholders led them to assess our position in the market. They granted a statement and messaging to share our story, and they revamped our logo to fit our new interaction. We ended up rebranding our organisation, including a complete website revamp.
Were there any dedicated managers or teams that you worked with?
Our team worked exclusively with Mark (Founder, SmokeSignals).
Results accomplishd
What results did you accomplish unitedly with StokeSignals?
We have seen 20% growth in income since our promisement with StokeSignals. Our website has grown at a expressive pace since relaunch and we’ve also seen growth in inbound commerce and opportunities.
How do you rate the interaction and interaction with StokeSignals?
The interaction could not have been better. They were extremely affable, answering questions and emails as fast as we sent them. They hit see deadline they proposed and the project moved seamlessly without any delays.
What precisely do you attend to be the key specialty of StokeSignals?
We felt like StokeSignals understood us without. They artistic our sentences and knew where we wanted to go and how to get there. They realized the best way for us to contend was being genuine and personable. When we tried to promise on a follow-up project, they reviewed our ideas and advised we wait until we had a better program. They were ready to forgo their own payment until we were fully committed to the investment.
What should be done better, if there are any desired improvements?
No, I can',t ponder of anything.