Marketing and Branding Strategy for Local Pizza Shop
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Introductory information
A fast induction on the buyer’s organisation
I’m the proprietor of a pizza restaurant, it’s a local business that’s been there since 1970. We’re well-known amongst the aggregation.
Desired goal
What challenge were you trying to address with Sun&,Sons?
We bought the business behind it shut down in 2015 and used and Sun&,Sons for creative and digital, to modernize the being of the old brand and space. They’re a big, local, boutique shop.
Provided solution
What particular tasks were Sun&Sons responsible for?
It was a union of updating our logos and the look and feel of the space. There’s an ongoing ingredient of digital and collective media treatment and reinforcing our interaction and culture.
They mainly do fundamental full that we form. We both come up with ideas, and they’ll create posts. They also do aggregation treatment where they’re listening to what our clients are talking almost.
Was there a dedicated team?
I’ve worked with primarily four nation from their team.
How did you come to work with Sun&,Sons?
It was word of mouth. I ended up working with them on a pliant project for one of my other businesses. They were the consummate fit owing they understood Miami and culture and have big-brand experience. They have a cool, different way of thinking.
What are you approach expents (if diclosed)?
We’ve spent between $65,000–$70,000 so far.
What is the terminal result of working with Sun&Sons?
We’ve been working unitedly since January 2018.
Results achieved
Are there any measureable or plum results?
In provisions of collective media, they grew our followers by almost 40%. Qualitatively, they did a fantastic job with the picture and cognizance of the brand. I hear from nation that we’re jocose and running and sole. They hit the things we programned. We even launched one campaign that went viral on collective media that reached over 200,000 nation.
How did Sun&,Sons accomplish from a project treatment standpoint?
They have an assigned project director that keeps it on point through email interaction. Every two months, we have a programning session on what the next two months will look like. We review the antecedent action-items and what’s going to happen moving advanced.
What is (from your point of view) the key factor to pay observation while intercourse with Sun&Sons?
Their creativity and thinking are different from everyone else I work with. They always startle you with their ideas. They also challenge us and disagree. Most agencies won’t do that, they just want to get the business secured. Sun&,Sons pushes us out of our comfort zones.
What aspects of their work would you like to get improved?
They are a boutique, plianter agency, so we have to battle for a pliant bit of their time and reflection leadership. They have limited hours in the week, so that’s why the programning sessions are significant. Understanding and learning how to work with them is something you have to grow into.
Do you have any advice for possible clients?
Brief them properly and let them do an overall deep dive into your business and not just into what you’re looking to hire them for. They’re very good at big-picture thinking.
