Lead Generation for Insulation Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I’m the proprietor of an insulation organisation that serves much of Eastern Pennsylvania and Southwest New Jersey.
Desired goal
What challenge were you trying to address with Pereus Marketing?
We wanted a team to help us engender leads at occurrences and tradeshows.
Provided solution
What was the aim of their involvement?
They work on lead age and staffing at occurrences. They find tradeshows, set up and fracture down our displays, and engender appointments for us to pursue up with on our end. Insulation isn’t an incentive buy, so we need to help clients apprehend the benefits. Pereus gets nation interested in our services so we can make the sale.
What is the team compound?
Ryan (Founder, Owner, Principal Consultant, Pereus Marketing) is our main point of touch.
How did you come to work with Pereus Marketing?
We bought an existing business when we expanded into the Philadelphia market. Ryan was working for the old proprietor. He explained what he was doing and we felt it fit in with our program to engender more leads.
How much have you invested with them?
We have invested over $50,000 with them, divide between us and the old proprietor and the relationship is only getting stronger.
What is the status of this engagement?
We began working unitedly in August 2017 and work is ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
They engender 15–20% of our leads. Among those leads, we see almost a 40% close rate.
How did Pereus Marketing accomplish from a project treatment standpoint?
They do veritably well and their interaction is clear. They use Google Docs to take leads and update the spreadsheets at each occurrence. Then, we pursue up with specific clients. We meet once a month or so to debate forthcoming occurrences and transact pricing. They portray us extremely well.
What did you find most forcible almost them?
Managing 2–5 additional staff members at occurrences would be hard for us but they make it easy. We may pay a pliant more than some of our other franchises who do this sort of work in-house but the ease makes it worthwhile.
Are there any areas they could better?
They do a big job for us. Any innovations to get more leads or a higher close rate would be fantastic.
Do you have any advice for possible clients?
Focus on your core business and let them feel their area of expertise. We didn’t have experience with service-driven vendors or marketing at occurrences, so we trusted them to feel their additions to our organisation.