Some details
The Client: AdvancePoint Capital
The Problem: AdvancePoint Capital, a loan alternative company, struggled to find the right SEO agency while also investing heavily in PPC. Wanting to focus on achieving organic results and compete with industry titans, AdvancePoint Capital turned to Sure Oak for SEO.
The Solution: Due to the competitiveness of the business loan
industry, a comprehensive SEO strategy was the primary way to increase AdvancePoint Capital’s visibility in search engines. Existing pages on the site needed to be re-optimized, new pages targeted at previously unexplored high-volume, low-competition keywords needed to be created and the site needed more high-quality authoritative backlinks pointing to it. Although increasing the number of leads from organic search was one of our biggest goals, it wasn’t the only one. The other goal was to increase the website’s authority. We accomplished that too, by implementing a comprehensive link-building strategy comprised of both contextual and scholarship links. Our link-building campaign helped increase the domain authority of their website from 20 to 28.The Results: In four months of working with Sure Oak, lead volume for AdvancePoint Capital quadrupled and organic keyword rankings grew by 200%.