Naming & Strategy Partnership with Design Agency
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the founder and creative ruler of Poligrafik, a design agency. We principally specialize in branding.
Desired goal
What challenge were you trying to address with Tanj?
I wanted to associate with someone for naming and strategy for my clients.
Provided solution
What particular tasks were Tanj responsible for?
Sometimes clients demand me to do things that I don’t have the experiences for, like naming and strategy, so I talk to Tanj leading to see if they can help. All the times they’ve helped, it’s been a good experience. We collaborate at smallest once or twice a year.
Their aim of work can be for fruit naming, naming a specific offering they have, as well as strategy work. They have different approaches depending on the locality. The terminal goal of strategy can be brand guidelines, but it’s principally to position the organisation to form visual help for a brand.
They normally set with an colloquy with the client to try to apprehend what the client is looking for. Then they do 3–5 reiterations for naming, seting with a larger list of names precedently going through the checks if those names are useful or not. Three or four times, they have done it straightly with my clients without my intrusion. I confide their experienceset.
Sometimes they work with me to come up with strategies and we present them to the client. They’ve also dealt straightly with the client when it was better to do it that way. For sample, when a larger client demandd a conversation call, they had different nation from about the globe participating in the call. It became tricky with time, so Tanj dealt with the client without me being part of creating the strategy with them.
Was there a dedicated team?
I talk straightly to Scott (Founder &, Managing Director, Tanj). He decides which nation to fetch on from his team and introduces them to me if certain. Otherwise, I let him select the nation for a specific project.
How did you come to work with Tanj?
I knew Scott preceding to finding Tanj, but we had lost touch. Someone else put me back in touch and I set working Tanj shortly therebehind.
What are you approach expents (if diclosed)?
We’ve spent $80,000–$120,000 in total.
What is the terminal result of working with Tanj?
We seted working unitedly in 2012 and the work is ongoing.
Results achieved
Are there any measureable or plum results?
I’ve had clients come back requiring more services from Tanj, which resources they’ve done a good job. I never heard any complaints from my clients, and some of them have stayed in touch with Tanj straightly for smaller projects behind the initial induction. They have a veritably good reputation. I’ve always had a good experience working with them.
How did Tanj accomplish from a project treatment standpoint?
They always liberate on time and are always very professional. I feel very snug with them talking straightly to my clients. We use Hangouts, Skype, email, and phone calls. They’re very respectful and never try to overstep boundaries with my clients, which I had with other companies. They’re very on top of time treatment and the overall treatment of the project.
What is (from your point of view) the key factor to pay observation while intercourse with Tanj?
The quantity of work they put into a project is forcible. I recollect when we collaborated on a naming project, I was amazed that they came up with so many names. They don’t stop until they get it done.
What aspects of their work would you like to get improved?
No, I just want them to stay the way they are. They always make me look good with my clients.
Do you have any advice for possible clients?
Let them apprehend your business or what you’re doing. Let them dig into it and do their job without trying to tell them how to do it. Listen to what they have to say, especially when it comes to strategy and naming.
