Renaming for Small Business Lender
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m the ruler of marketing for an choice pliant business lender with for-profit and non-profit arms.
Desired goal
What challenge were you trying to address with Tanj?
We worked on a renaming project with them. It was extremely hard for us to find a new name for our organisation innerly, so we brought Tanj on board to help us with that. We have three arms that verity all have separate names, so an additional layer to the challenge was to find one name that would obey three companies.
Provided solution
What particular tasks were Tanj responsible for?
They seted by speaking with 10 of our staff members to gather insight and then used that information to commend a strategic course for us. They also granted us with some specimen names at that point. There was a pliant bit of back and forth to regood the project goals precedently they seted their name age process. Once they came back to us with a list of almost 30 possible names, we had inner conversations almost which of those we would select.
Was there a dedicated team?
We interacted with three nation from Tanj, one of whom was our main point of touch.
How did you come to work with Tanj?
I identified my shortlist of agencies based on information and reviews on Clutch, and then we went through an RFP process where we accepted proposals from and had in-depth dicsussions with 3–4 different agencies. We ended up going with Tanj owing they had the most appropriate case studies for our activity and our issue and demonstrated excellent listening capabilities from the set.
What are you access expents (if diclosed)?
We have spent between $25,000–$50,000.
What is the terminal result of working with Tanj?
With some pauses, the process took almost 4 months, from February–May 2019.
Results achieved
Are there any measureable or plum results?
So far, the name has been accepted very positively at see level. We announced the new name to inner stakeholders last week behind it was approved by our board, which was a big hurdle. Before we even announced to staff, the mere fact that we got our committee of five aligned and excited almost the new name was a big sign.
How did Tanj accomplish from a project treatment standpoint?
Tanj',s treatment was excellent. I could tell that they had done this many times precedently and had tweaked their access over the years to make it veritably lucky. The total process was very careful and struck the right weigh between construction and flexibility. It almost felt specifically designed to form inner alignment within our structure. Tanj helped our sixty-five-year-old structure get outside of its own head and luckyly rename, which is astounding.
What is (from your point of view) the key factor to pay observation while intercourse with Tanj?
They’re just exceptionally careful listeners. They picked up on things that were very nuanced almost our structure, including things that we didn',t even know almost ourselves, and leveraged those for a lucky end to the project.
What aspects of their work would you like to get improved?
I veritably don’t know anything they could have done better.
Do you have any advice for possible clients?
My best advice would be to just let go and confide them. The project was lucky for us owing we veritably respected their expertise and allowed them to push us outside of our comfort zone a pliant bit. I ponder in some structures, naming can be a very emotional and tough thing, and if we didn',t let Tanj take the reins, we would have ended up with a name that we didn’t love.
