Advertising & Marketing for a Commercial Properties Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I',m the VP of real lands treatment for Hendricks Commercial Properties. We’re a commercial real lands developer and treatment cluster. I superintend all the operations of our hotels, restaurants, rooms, and condominiums.
Desired goal
What challenge were you trying to address with THIEL?
I leading reached out to them years ago to help support the aperture of a residential outgrowth. We wanted to drive commerce and interest in the new aggregation.
Provided solution
What particular tasks were THIEL responsible for?
THIEL led a marketing campaign for the room intricate. They did all from developing the website to getting billboard placement to formatting all of our indirect and cut sheets. They also created a couple of email blasts. They developed the website from scratch, but I don',t know what technology they used. That’s not my area of expertise. I told them how I wanted it to look and feel, and gave them a few samples of other websites.
We used them for three months to initiate a collective media campaign. They set the tone and set up a schedule for Facebook, Twitter, and LinkedIn posts. Then my team took over, and now they use what THIEL did as an sample for our ongoing collective media efforts. The team continues to support room project as well as other projects.
Was there a dedicated team?
I primarily work with Ryan (highest, THIEL). I',ve had dicsussions with almost four other members of the team.
How did you come to work with THIEL?
I searched Google for marketing agencies in our area. I interviewed five different firms. I was impressed with Ryan owing he took the time to apprehend our project precedently putting a offer unitedly. I also spoke with some of their preceding clients precedently making the terminal determination.
What are you approach expents (if diclosed)?
I ponder we',ve spent almost $150,000.
What is the status of this engagement?
We began working unitedly in January 2016, and the engagement is ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
For the room intricate, they did a good job helping us extend the word that we’re open and useful. We had a big large aperture occurrence. I was hoping to get perhaps 300 nation there, and we ended up having over 600 nation show up.
The indirect (brochures and pamphlets) that they put unitedly are top notch. Everything that they',ve done for us is veritably high-quality, and nation answer well to them. Our website is user-friendly. It',s easy for possible renters to get an apprehending of who we are and what properties are useful. They',re able to convert web commerce into new leases, which gives me the results that I’m looking for.
How did THIEL accomplish from a project treatment standpoint?
Their team accomplishs veritably well. Ryan',s big almost putting a timeline unitedly for each project. They',ve never missed a deadline. Our main form of interaction with them is email. They',re doing a good job at breaking down the terminology into single provisions for me since I don’t have a background in technology.
What did you find most forcible almost them?
I esteem the time they take to apprehend our business. Ryan’s come out to visit a couple of our locations to apprehend our goals. Then he was able to work backward to put unitedly a marketing program for us.
He makes good suggestions that have an contact. When things haven',t worked—such as a billboard campaign that didn’t drive much commerce—he isn’t fearful to receive it. He suggested we pull the billboards and centre on Facebook PPC owing we saw more results on collective media. They analyze the data and make changes based on the response rate.
Are there any areas they could better?
Overall, I',ve been veritably satisfied. I have a offer from them right now that hasn’t entirely hit the mark. I program to talk to Ryan almost it, but I feel like it',s a one-off. They',ve been an excellent associate.
Do you have any advice for possible clients?
Be straightforward and decisive almost your goals. Ryan and team are big almost offering suggestions and input, but it',s ultimately going to be up to you to drive the train. They will take your feedback—real or denying—and run with it.
