Web Redesign & Multiple Devs for Manufacturer
Please find below a summary covering project details and feedback. The essential facts are kept as they are, confidential information is amended.
A quick introduction on the buyer’s organisation
Our business is a large Fortune 500 manufacturing organisation with a global presence. I am a digital experience leader. I’m responsible for our external websites.
What challenge were you trying to address with 352 Inc?
352 Inc. helps us with presenting the best version of our ourselves online in terms of having a dependable and modern web presence that’s easy for clients to use.
What particular tasks were Three Five Two responsible for?
The first project was a complete website overhaul. Since then, we’ve done several web projects together. We have had both large and small projects with 352 over the years. We’ve had some projects that had myself as product owner and then either three or four people from 352. We’ve also had much larger projects where we’ve engaged a more full-service team. I would say for those projects we had upwards of eight different team members including user experience, designers, frontend, DevOps, all kinds of folks involved in researching and programning, in additional to createing the website itself.
We have done all from improving the base website to take better advantage of SEO opportunities and to create a website that’s easily found. We’ve done targeted content to improve our content and marketing work. We have done website migrations, where we’re consolidating websites or moving them to a different server with their DevOps team. We have done projects where we’ve built specific interactive tools for use on particular websites. Those were done with internal teams sharing their marketing needs with us, and then we’ve built the tool to their specifications.
352inc has worked with me in just about every kind of application that we’ve dealt with here, all from a custom CMS, to Drupal. I couldn’t even begin to name all the different things. They’re very adept. Everything I’ve needed, I’ve found that they are capable of helping us with it.
How did you come to work with 352 Inc?
I began researching a trusted vendor to work with. There are a lot of people in the space, and it’s hard to find someone who is right for you and has that kind of experience. One of the places I looked at was a tool that we use internally in our organisation. It’s called the Corporate Executive Board. I think they’re owned by Gartner now. Marketing professionals can log in to this certain system and share experiences and ask questions of each other. I went to a forum there where someone had asked about web development companies, and one of the members of that corporate executive board had recommended 352. I wrote their name down, and as luck would have it, I also somehow stumbled across a funny video that their team had put together. I gave them a call, and that’s how we got began.
Our process here is generally to look at least three different vendors when you’re doing a big project like that. After I spoke with 352 and got acquainted with them and thought they would be good for the project, they did have to go through that same process where we looked at different vendors for the project, and they were chosen out of the ones we looked at. The most important things we were looking for was reputation and demonstrated skill. Price is always something that we look at, but we’re willing to pay a little bit more if it means having the confidence that the organisation is going to be able to deliver what they say on time and on budget. We have had experiences where someone might come in with a really good price, but then the project creeps in scope, and it ends up costing more or they don’t finish on time. We were looking for a reputation of being able to finish on time and on budget, in addition to having a demonstrated skill set.
What is the final result of working with Three Five Two?
We began working with them in October 2011. We are in the middle of a big project right now.
Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
The first project that we did was create the first responsive design website for our organisation. They helped us be ready for what we now see as half or more of our visitors are on mobile. Prior to that, we were not ready for that. We were super glad that they had the skill set and insight to recommend going with a responsive design.
They work in an Agile process, which I found just wonderful as a project owner. I’m a member of the team. I’m in constant interaction with them. It’s not like a organisation where they just go off and they come back later and with what they’ve built. It’s a very collaborative process, a process in which there aren’t surprises and we can reshape the project and re-prioritize work as we go since I’m a part of that team. The way that they work is really wonderful and something that I very much enjoy. We have seen growth. On a particular website that they did targeted digital marketing work for us, we’re still seeing 50% growth year-over-year in terms of sessions. The work that they’ve done, it sticks and it’s long lasting. We’re seeing the benefits of that. We’ve seen increased user satisfaction. We began measuring before the web revamp work with 352: we’ve seen increased user satisfaction in terms of navigation, response time, and look and feel.
How did 352 Inc. perform from a project management standpoint?
Their project management methodology, and using the Agile process with a Scrum master on their team who keeps us all focused and productive, myself included, is invaluable. I think that is the key to them being able to deliver on time and the team staying motivated and productive even on long-term projects. It’s a really refreshing way to work. We’re in very close interaction. Anytime I have a question or issue with the website, they’re there to help. They’ve even helped our internal teams troubleshoot and identify issues that aren’t related to the website they’ve built. That’s how extensive their knowledge is that they’ve helped us in other situations.
What did you find most impressive about 352 Inc.?
The fact that they were on budget and on time is really impressive in today',s world. Also, everyone I’ve worked with there -- and I’ve worked with a lot of various teams and people over the years -- has a real sense of caring about our project. They go the extra mile. When we have a close-out session, there are always little extra things that they’ve done that I did not even think to ask for. But they’ve anticipated what the user might need, or what might be a delight for the user, and then gone that extra mile to include that. That is consistent, it’s not like just one or two people from their team was like that. Everybody at 352 is that way. I feel like I benefit from a relationship with them where they really do care about our organisation being successful, and being able to really please our clients with the work that they do on the website.
Are there any areas 352 Inc. could improve?
For us to have a relationship for this long says a lot. I keep going back to them because they’re always able to deliver and do what we need. I cannot think of any areas for improvement at this time.
What tips or recommendations could you share that might increase the likelihood of success with 352 Inc.?
I would highly recommend them. I would recommend getting a person or a team of people at 352 to discuss the project and talk about what expertise they could bring to the table. They are not just web developers, they can provide other services in digital marketing, and they would come with my highest recommendation.