SEO and PPC for Luxury Apartment Brand
Below is a modified version of the review: confidential info excluded, essential facts kept.
A few words about your organisation and personal responsibilities
I am the Director of Marketing Strategy for AVE by Korman Communities. AVE is a luxury Real Estate Brand with 14 locations in the US. We are a 5th Generation family-owned organisation who own and operates thousands of apartments nationwide. We offer the ultimate lifestyle of comfort and convenience.
What issue was the provider supposed to deal with?Titan Growth?
We offer a high end product that is chosen by busy professionals all around the USA. Reaching those potential clients is not easy work. We set out to hire a vendor back in 2009 that would help us with both SEO and PPC.
What were your objectives for this project?
Our goal was to increase the number of interested potential residents from our website. Prior to Titan Growth we didn’t generate as much as we would have liked from our website. We wanted to see a significant quantity of growth, and Titan Growth has continued to deliver that for us.
What were the reasons for choosing Titan Growth?
We interviewed several potential vendors. Titan Growth stood out to us because of their team. They had a lot of experience and a unique relationship with Google that we hadn’t seen before. We’ve continued to work with them for 10 years now because they deliver strong results, year over year over year.
Describe the project in detail.
Titan Growth manages all aspects of our SEO. They make updates to our website on a weekly basis, track and monitor our performance, and report back to us on a regular basis. They also proactively give us recommendations. For PPC Titan has a dedicated team that manages all of our campaigns and ad groups.
I’m closely involved with helping to structure budget and I work with the Titan team to continue to push the performance higher. We’ve seen wonderful growth in terms of leads, performance, and revenue from both SEO and PPC under Titan Growth’s watch.
Were there any dedicated managers or teams that you worked with?
We have two pods of team members that work under one project manager. Our project manager is our main POC. We have scheduled calls every month to review all. The two pods are broken up into professionals for both SEO and PPC. They are often in meetings as well.
What results did you come to together with Titan Growth?
The first year we worked with Titan Growth we saw a considerable increase in leads, revenue, traffic, you name it. It was impressive. We did not expect to continue to see that kind of growth every year. Even the team at Titan told us it wasn’t sustainable. Though, we have continued to crush every year with better performance. We are over 1,000% higher in almost all KPI’s since we began. So the results have been phenomenal.
How do you rate the interaction and interaction with Titan Growth?
Like I referenced in the question about the team makeup, the project management is arranged in such a way that I only need to talk to one POC who manages all. The team at Titan has done a wonderful job with managing every aspect of our complicated and complex projects. They take the strategy to layers that most wouldn’t think about.
What exactly do you consider to be the key specialty of Titan Growth?
First and foremost it has to be the technology they’ve built. The TitanBOT technology continues to be innovated on by their team and gives us an advantage over our competitors. I’ve seen it first hand, and it’s impressive. I have no doubt that it is a big reason we’ve seen such amazing results. Their team is also made of A+ players. Everyone I’ve interacted with genuinely cares about our success and has the tools to make a difference.
What should be done better, if there are any desired improvements?
I would love it if they offered more services. If they brought the same level of expertise to other digital offerings we’d be all over it.