About Top of Mind Marketing Business Process Outsourcing company in Berkeley, United States
Your ideas. Our words. More than 35 years of writing and content marketing experience. We build online brands for our clients. We’re writers and internet marketing experts. Websites and landing pages. Good content positions you as an industry expert. It a
I have a BA and MA from the University of Washington, and I’ve spent most of my career working in corporate environments. I worked for an investment banking firm during the dotcom years, was a Sr. VP in Tech Marketing at Bank of America, wrote proposals for Price Waterhouse and managed a CRM rollout for Fremont Bank. I launched Top of Mind Marketing in 2009.
I love the relationships I now have with my clients and have become skilled at helping them maximize their marketing dollars. It’s always my goal to build their online brands, help them show up in search engines and position them as industry experts.
But I’ve lived in the San Francisco Bay Area for more than 25 years. I’ve become a shameless sports fan, beginning with the Giants and the 2010 World Series. Like everyone else in the Bay Area, I’ve fallen in love with the Golden State Warriors. Of course I have a favorite player–Andre Iguodala. Along the way I became a 49ers fan, and I follow the Raiders and the A’s. I never planned this–-moving to California, becoming a sports fan and starting my own business. But I was never one of those well-ordered people with a five-year plan.
The culture and politics suit me. Berkeley is the home of all things politically correct, where food is a religion and old Volvos come to die. I recently made a change in my life and moved to St. Helena. It’s my year in the wine country, and I love being part of this serene little community. I’m a city girl, but I grew up in a small town, and perhaps I’ve come full circle. I joined the Chamber and a bocce team, and I’m fascinated by the constant activity and changing seasons in the vineyards on my daily bike rides.
I’ve always taken a yearly “serious” vacation—I’m fascinated by other cultures. When I visit a country and see how the people live, I become a stakeholder. I was in Croatia right after the war in the Balkans and Israel during the Intifada. I walked across the border from Egypt because the bus driver refused to drive any further. In both of these war-torn countries, I saw bullet-scarred buildings and the fear that permeated people’s lives. It is in this way that you begin to understand the power of politics. This year? I’m off to Argentina—there’s something about the romance of tango . . .
A thoughtful SEO strategy increases the chances of your website’s showing up in search engine results pages (SERPS). SEO improves your brand’s visibility and drives site traffic.
Forget “not my audience”. Time to make it your audience. The new marketing paradigm means that people are looking for emotional connections.
Telling a story is the essence of content marketing. Think case studies that position you as a problem-solver.
Think about the words and phrases that people would be keying into a search engine to find you. Times have changed—they don’t have to be a perfect match.
© 2020 Top of Mind Marketing.
We also develop and implement customized marketing strategies.