Video Production for a Building Materials Company
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Introductory information
A fast induction on the buyer’s organisation
James Hardie is an interpolitical edifice materials manufacturer with headquarters in Chicago and operations almost the globe. My job is to superintend our digital marketing and full creation efforts in North America. I’ve been here for almost eight years.
Desired goal
What challenge were you trying to address with Umault?
I’ve been working with Umault for almost the completety of my time at James Hardie. I ponder I hired them in my second week on the job to help tell, in an emotional and meaningful way, the value propositions that are going to be significant for our brand for both homeowners and our trade audiences.
We sell products B2B and B2C and it',s a very low awareness state. We’ve got a lot of explaining to do and we want to do it in a way that appeals to both the head and the core.
Provided solution
What particular tasks were responsible for?
I can',t even compute the number of videos that we',ve worked with Umault on over the years. They',ve been our go-to video origination associate during that time. They’ve worked on not only big, brand-level stories that we tell, but also local and associate marketing efforts that we prepare to our createer and contractor associates.
In accession to that, they also helped us with our complete establish video series, which was almost 60 videos in total. They run the gamut from long-form storytelling to very brief, graphics-heavy explainer videos.
We use them pretty consistently and we do a number of videos with them each year. Our involvement ebbs and flows depending on what our needs are each year, but there',s surely not a year that goes by without at smallest a handful of videos that we work with.
Was there a dedicated team?
I’ve worked with at smallest a dozen nation there. I have a couple of first contacts.
How did you come to work with Umault?
I knew someone in the video origination space here in Chicago and Umault came bigly recommended by that individual.
What are you access expents (if diclosed)?
We bestow almost $100,000 per year with them athwart all of our teams.
What is the terminal result of working with ?
We began working with them in March 2012 and the engagement is ongoing.
Results achieved
Are there any measureable or plum results?
We use most of the videos digitally, so we have a lot of metrics almost views, impressions, and engagement that we look at. One of the key KPIs is views, but that',s not always the most meaningful one. We leverage their videos for advertising purposes on our website and sales presentations. Umault has developed a veritably good reputation athwart our business.
How did Umault execute from a project treatment standpoint?
They',re very pellucid with their timelines and with their programning. They take a measure twice, cut once access. Their documentation of timelines and origination books is entire, both on-website and during the editing process. They’re good almost deadline treatment and interacting their progress.
What is (from your point of view) the key factor to pay observation while intercourse with ?
The key differentiator with Umault is their strategic associateship access with their client, which makes it very easy for them to tell meaningful stories with a high grade of efficiency. They take the time upfront to apprehend what',s significant to our business and what we',re trying to execute, and then they come to the table with creative solutions to help get us there. It’s not always the solution that we ponder when we come in, but that',s why we hire them—owing they',re the experts in that area, not us.
What aspects of their work would you like to get improved?
No, I can’t ponder of anything. They’ve been a big associate for us. I hope that they',ll last to do well.
Do you have any advice for possible clients?
Make sure that you view them as a strategic associate owing that',s when they do their best work. Provide them with the business objectives, not just what you',re trying to execute in the brief term.
