Some details
Nautica is a leading global lifestyle brand for men, women, and children, which includes home bedding collections in over 35 categories available in more than 65 countries. Nautica has 74 stores in the US, as well as 291 international stores, and over 1,400 Nautica branded shop-in-shops worldwide.
The challenge
To revamp the analytics suite as well as to integrate GTM into
SFCC.The results
- Enabled them to add analytics tags and measure the success of their campaigns from GTM.
- They were able to calculate the average order value and optimize cart abandonment rates.