Some details
The VeloChair was developed by founder Kenneth Simons after he was diagnosed with Ossification Posterior Longitudinal Ligament, or OPLL, in his early 50s. A lifelong runner and downhill skier, Simons could no longer bear weight on his legs for an extended period of time. He found that most current mobility devices did not promote his activity, which prompted him to create the VeloChair and restore his sense of
independence.Problem: With a growing demand, VeloChair needed a way to communicate a product that most people have never seen.
Solution: Display all of the amazing features of the chair in an easily digestible way so as to not overwhelm users.
Results: A digital presence that both allows people to buy VeloChair',s flagship product, but also explains all of the intricacies in a simple way.