Some details
The National Safety Council engaged the Usman Group to create a stand-alone branded website that would provide information about the latest automotive safety features and provide answers to drivers', questions. The challenge was that the site would have to appeal to drivers of all backgrounds and ages. The Usman Group decided to make the site direct, intuitive and highly skimmable to capture and keep attention.
They used easy to recognize icons in lieu of text with quick, fun quizzes to help steer users to crucial car safety information. The NSC was so happy with the website, they promoted it through multiple traditional media channels and outlets, including outdoor, print, TV, radio, social, paid search and web banner ads.