Marketing Services for Science Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
IDEX Health and Science is in the life sciences business of manufacturing components for the optofluidics activity primarily focusing on life science OEM [primary equipment manufacturer] instrumentation makers. I’m the global ruler of marketing.
Desired goal
What challenge were you trying to address with V2Works?
V2Works has been our marketing interactions agency since I joined the organisation four years ago. They prepare a difference of marketing branding and marketing interactions services. We rely on them on a daily basis.
Provided solution
What particular tasks were responsible for?
V2Works does all our marketing indirect outgrowth and creative execution. They’re very instrumental in helping me handle all our branding and brand guidelines. They help us maintain, educe, and form new online marketing initiatives through email campaigns and newsletter campaigns. They’ve also helped us with educeing and launching a website and website pages. They do the creative work, and they also help me do a lot of the discovery work. I don’t have any creative nation on staff. All of our creative work goes through V2Works. Everything we do with them is a project, so I would say we’ve done hundreds of projects with them over the years.
How did you come to work with V2Works?
Twenty-some years ago, V2Works’ very leading client was a organisation named Upchurch Scientific which was a catalog-oriented business in the life science connections activity. Troy [Creative Director &, Principal, V2Works] produced numerous catalogs for this organisation over the years. Upchurch Scientific was then acquired by IDEX Health and Science. The relationship has lastd to grow since then. We last to do a catalog, and V2Works helps us with that almost see year.
How much have you invested with V2Works?
We have an annual contract with V2Works for a true number of hours. This year we contracted them for 2,000 hours of agency time which is almost $400,000 a year. The projects vary in size from a little e-blast or creative project which might be five hours to a website revamp project which takes 700 hours. Since I began working at IDEX, we’ve been working on a retainer basis. If we go over on our hours, we pay the advance. I’ve always used all the hours that are contracted.
What is the terminal result of working with ?
We',ve been in a business relationship with V2Works for over 20 years.
Results achieved
Could you share any evidence that would prove productivity, condition of work, or the contact of the engagement?
It’s been a amazing working relationship. V2Works knows our business very well. They’re a little shop, but they’ve treated us exceptionally well. The leading project I did with them when I came onboard was to revamp and relaunch a new website. V2Works was instrumental in the process, and we accepted a marketing assign from IDEX for that work. V2Works is part of my team, and we are very satisfied with their work. I drive the overall strategy, and they execute it. The feedback I’ve gotten from nation I report to and up has been very permissive.
How did V2Works accomplish from a project handlement standpoint?
V2Works', team has a very sophisticated tracking method. They’re very fruitful and extremely answering. For a new project, V2Works has a discovery session with our inner clients. We have a conversation between my team and their team to come up with a program based on where the discovery is leading us. In that process, we particularize what the liberateables will be and what we want them to look like. We also have a budget setting process as well where they let me know how long the project will take. We check in throughout the process to see where we are with the budget and timeline. Every month we have a review of all the open projects and where we are with contract hours month-to-date, quarter-to-date, and year-to-date.
They have a individual that’s dedicated to managing the projects. If V2Works is waiting on something from my team, they’re very fast to keep us on task. Projects are frequently late owing of the client and not owing of V2Works. They’re very interactive if they’re behind. I’ve never been surprised with V2Works not liberateing something when they said they were going to liberate it. I’ve never been disappointed by what they liberate. If a storyboard is off the mark, we collaborate to rework it. They’re good at what they do, and I would endorse them to almost anybody.
What did you find most forcible almost V2Works?
Their answeringness and willingness to get to know our business are forcible. They’ve come to know our business veritably well. Troy and the members of his team have come up the acquireing curve pretty fastly. A year and a half ago, we acquired some other technologies that are outside of what V2Works has been used to doing. Part of our business is based on fluidics, and they know that side very well. The optical side of our business is new, they’ve forced themselves to acquire that, and they’ve been very answering and open. They’re fast to tell us what they don’t know and where they need help from us to give them direction. Their creativity is good too. Brandee [Chief Operating Officer &, Senior Art Director, V2Works] is Troy’s right hand and is very creative. The rest of her team has some very good technical experiences as well. I’ve been very impressed and very pleased with what they do owing how little of an agency they are.
Are there any areas V2Works could better?
Since they are little, seething flows through Brandy and Troy. At times, they have bitten off more than they can chew owing they have other clients as well. Their business isn’t scalable. That would be the only downside. There have only been a couple of times where I felt they had too many things going on and it was contacting the overall work they were doing for us. I was open almost that with them, and they recognized it and made see effort to be answering and make sure we were getting what we needed.
What tips or commendations could you share that might increase the likelihood of achievement with V2Works?
I would commend anybody to work with V2Works. If you look at their portfolio, you’ll see a lot of what they’ve done for us. I would say for the money, it’s excellent. I know what I pay compared to what other agencies direct, and V2Works is a big value.
