Some details
Microsoft came to us with a truly unique storytelling opportunity. In most case studies, the hero of the story is bringing their solution to an external client. Here, Microsoft was not only providing the solution in the form of high performance computing, but they were actually using it for their own stores, to display fresh content across their massive in-store displays. While the allure of these screens and the content
designed for them could easily take the spotlight, we had a clear objective: to demonstrate the power of Azure Batch, the software used to manage and schedule the massive render needs for these screens. We distilled that objective into a Key Persuasion, which became the guiding statement for this video...“When technology executives at media and retail companies watch this video, they should be excited by and informed about Azure Batch, so that they’re compelled to consider using it in their business.”