Some details
In preparation for the grand opening of KingPins’ Beaverton location, Watson was tasked to design and build a new website to elevate the brand. Watson’s goal was to raise awareness of KingPins’ new state-of-the-art facility while driving audiences to the new website.
With polished and consistent branding, Watson was able to produce content that told the story of the transition of the beloved Sunset Lanes to
the grand opening of KingPins Beaverton. “Watson Creative is the single most important reason KingPins has been able to develop brand identity in our community in such a short period,” said KingPins proprietor, Tom Burke. “Their team brings expertise and passion that is so important to succeed in our industry. The KingPins grand opening event was a culmination of their hard work and they did not disappoint.”After the success of their grand opening, KingPins’ next goal was to increase their email subscribers and Facebook followers. Watson deployed targeted Facebook ads incentivizing users to sign up for KingPins’ newsletter with an assortment of prizes. Watson began a Facebook “like” campaign targeted to their desired audience. Watson secured 113% over the desired newsletter subscribers goal, and 234% growth of Facebook likes. During these campaigns, KingPins’ averaged 4X the web traffic and users spent 74% more time on the website compared to data from 2018. Overall, both campaigns proved wildly successful, surpassing KingPins’ goals and securing them a wider audience to disseminate their messaging.
