Some details
Payless
Payless is the largest family footwear retailer in the western hemisphere. I led UX UI (User Experience &, User Interface) for its digital transformation. This transformation included an updated logo and visual system, improved e-commerce experiences, and responsive web design.
Making New Friends Shouldn',t Mean Losing Old Ones
THE CHALLENGE
How might we
PRODUCT DEFINITION
After empathizing with customers, and aligning their needs with Payless.com needs, it was clear that the right thing to build was a responsive web experience with updated branding and design.
PLATFORMS
Web (Responsive)
iOS
Android
ROLES
Product Strategy
UX UI Design
Branding
DELIVERABLES
Responsive Web Design
Mobile App Research
Brand Identity &, System
RESULTS
Double digit sales increase