Some details
Lisa Klarner, owner of Lisa Klarner Coaching and Consulting, hired Writing by Design to help her develop website copy that reflects her work as a professional life coach and also helps her show up higher in search results.
Anyone can write copy that informs, but writing SEO copy that informs, engages and converts readers to leads? That takes an experienced marketing copywriter who puts themselves in the shoes
of their audience, which is exactly how we approached the project.We took time upfront to meet with Lisa and talk through who her audience is, what they are looking for and WHY they are looking for it. This helps us write copy that her audience will connect with, and also answer common life coach and mental health questions people may be searching for.
The result? Refreshed website copy that drives traffic and attracts and engages more leads (Lisa even saw a 2.84% increase in pages per session!).
We also helped her develop a landing page she could use to support print and email ads. Her goal: break down barriers to working with a life coach by getting people to schedule a free initial coaching session.
The result: A landing page that can be used with more than one ad or campaign and keeps on providing leads for her business.
