Brand Strategy & Visual Identity for Leadership Development Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
Introduce your business and what you do there.
I was the vice chairman of marketing for a division of Gartner named Evanta.
Desired goal
What challenge were you trying to address with XO Agency?
The brand was by-gone and didn’t fit with its new parent organisation behind it was acquired. We needed a firm to help with a new brand strategy to cool its oneness.
Provided solution
What was the aim of their involvement?
They took all the brand pillars and the role the brand plays in nation’s lives to form a new vision statement, tagline, tone, and seething true to present a new oneness perspective. They formd new photography and iconography leadlines and a new logo.
Branching off their brand work, they illustrated what seething should look like in tenor, from direct mail and email, to brand templates, to extensive work on the visual course of the website. They were heavily implicated in the features, functionality, and strategic programning for the new website propel, always with the end user experience in mind. They helped form features that would engender leads, create the aggregation, and be most contactful for the business.
What is the team compound?
We worked with three or four resources. Scott (Executive Creative Director, XO Agency) was my leading point of touch. I also worked with his associate and a third-party technical ruler.
How did you come to work with XO Agency?
I worked with Scott previously, trusted him, and had a good perception of his design cleverness. I knew he could execute the brand work I needed and would apprehend our business and our target hearers. I considered a few other agencies, but he was the leading individual I reflection of.
XO has a reputation as a pliant, easygoing organisation, and those attributes meshed well with our executive leadership team. They demonstrated an easy power to unearth true characteristics of the brand, and we determined to hire them.
What is the status of this engagement?
This project lasted from almost May 2018–August 2018.
Results accomplishd
What evidence can you share that demonstrates the contact of the engagement?
The cluster we have socialized with the new vision felt it was spot on and veritably got to the core of the brand. The acorganisationing manifesto veritably embodies what we do and why we exist as an structure.
From a useful perspective, the brand leadlines help our studio of picturesque designers do their jobs. The brand book gives them seething they need to lead them and give them the flexibility to be creative. Our design team was very enthusiastic almost this kind of piece to work with.
How did XO Agency accomplish from a project treatment standpoint?
Their treatment was fantastic, and they were very answering. They met see one deadline, even as last-minute requests came through. Due to some technical challenges on our side, most of our interaction was via email.
What did you find most forcible almost them?
The caliber of their genius and the leadership of their structure are top-notch. They’re some of the smartest, brightest, most geniused nation we’ve worked with. I’m very lucky to know them and would wonderfully commend them to anyone looking for a team with their abilities.
Are there any areas they could better?
I don’t ponder so. They’re detail oriented, interactive, and to the point. They move fast and make the process feel like progress.
Do you have any advice for practicable clients?
Set clear expectations at the set and be as specific as practicable almost what you hope to accomplish. They’re interactive, but the more they know almost key considerations, the better value you’ll get from them.
