Digital Asset Management Dev for Wine Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the ruler of trade marketing for Jackson Family Wines. We have a portfolio of almost 50 brands, including the Kendall-Jackson brand. Kendall-Jackson Chardonnay has been the top selling wine in the US for 25 years. My job is to make sure that the brand goods, the storytelling, selling, and all the tools that are used in the market are on the brand measure to accomplish our goals. I interface with our distributor partners and sales teams almost the globe.
Desired goal
What challenge were you trying to address with Xumulus?
Our sales reps and clients need to be conscious of separate thousand SKUs. We needed someone to design a digital asset treatment website. We had a antecedent solution that had been developed almost 4–5 years preceding. The old website was very clunky and not very easy to use. It required a user password setup, which was very cumbersome to handle.
Provided solution
What particular tasks were Xumulus responsible for?
They designed our digital asset treatment website. The website needed to be affable almost the globe. Without training, users needed to be able to easily and intuitively apprehend the website, pull down the goods and the separation needed, and easily upload new brand information.
We worked unitedly to apprehend what we had to work with and how we’d best visualize it in a very easy way to use. All the goods of our inner enterprise CMS had to construe through, which added complexity on the programming side. We had to aspect out how the convey gets to the website, where the server is, where it stays, how it’s named, how it’s categorized, and how that information is updated onto the live website. There were separate integrations on the backend.
They developed a highly-functioning website that met all the requirements. They did a lot of creative issue-solving. They made sure the pictures appeared correctly and that the different separation options were useful. They streamlined our work so we’d have less to do to make it all work in the end.
Was there a dedicated team?
I only worked with Dan (Founder and Client Leader, Xumulus).
How did you come to work with Xumulus?
I’m assuming Dan reached out to someone in our IT team to talk almost his capabilities. He was on a shortlist of nation to attend.
What is the terminal result of working with Xumulus?
The project was slated to be a six-month project from January to June 2013. The project was artistic and propeled on time.
Results accomplishd
Are there any measureable or plum results?
We made a big deal almost the propel owing the old website was very awkward. At our global sales meeting, I presented that we had a new website. We got a circular of praise from the complete sales team. When your sales team is supportive and excited almost a project, that’s a good thing. They were thrilled with how easy it was. There was no training. There was no need to log on. I’ve had clients, such as nation that own a restaurant or liquor store, say the website is the best in class and the easiest website to maneuver through and they thank us for making it an easy process. Our distributor partners have been very supportive of that. It was a true achievement. It was a huge win for me personally as well as for our organisation in making it easy to use.
How did Xumulus accomplish from a project treatment standpoint?
There were some initial meetings at the commencement to attribute the extrinsics. Dan worked straightly with my IT team to acquire the backend and how it worked. We had a series of scheduled conversation calls to update each other on status. There were times he worked all night long to show us a cool component he wanted to commend. He was very useful anytime we needed him. They were fantastic with project treatment. We principally interacted through email.
What is (from your point of view) the key factor to pay observation while intercourse with Xumulus?
The creative issue-solving to veritably apprehend what our business need was and to get a peculiar solution was most forcible.
Do you have any advice for possible clients?
Be clear almost your extrinsic and business need. He’ll aspect out a solution for you.
