Some details
No more hard work before classwork
It used to take ten websites to find a grad program. Now students don’t need to think so much.
Professor Plummer in Boston for an Accounting certificate…or, Doctor Scarlette online for a masters in Business Administration? We learned that fitting their life situation is crucial.
We learned that cost is important, but value
more so. We learned that faculty members and their research give credibility.And we learned that no database had all this info.So we built one.Before this project, students didn’t have a clue.
Beginning with in-depth interviews with prospective students, we studied how grad school decisions are made.
The result, a huge success, the site is now the #3 most visited of the university (out of a thousand or so), and mobile traffic especially is up 69%. But most importantly, this foundational project has led to a prolonged partnership with NU. And they just called—actually—to do the next thing.
