Naming for TV Network
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I’m the preceding EVP of marketing at Participant Media for their cable channel.
Desired goal
What challenge were you trying to address with Zinzin?
We were trying to aspect out a name for the network. Participant Media has a specific point of view almost using media and full to do good in the globe. We had to find a name that evoked the commission of the organisation but also was an inspiring brand to millennial consumers. While it had a somewhat grave background, it couldn',t sound grave.
Provided solution
What particular tasks were Zinzin responsible for?
Zinzin began by interviewing me. We worked unitedly to form a brief that laid out the ground rules and parameters of how to ponder almost the name and what was significant. I shared that brief internally to get buy-in from my bosses and the rest of the organisation.
Then we went through three or four phases of names and revisions. I did that with them one on one, and then with the rest of the organisation. They would present us some names that might work and ask for our feedback. We told them what we did or didn’t like, and we would have creative dicsussions about those options. The name we ended up selecting was Pivot. Since the name had to work globewide is as a global brand, they also gave us advice on how to feel clearing the name from a legitimate perspective.
Was there a dedicated team?
The main individual I worked with was Jay (founder, Zinzin). He brought somebody else in to work with us as well, but I can’t recollect their name.
How did you come to work with Zinzin?
I don',t veritably recollect. I ponder I did some investigation about different naming companies. I chose to work with them behind speaking with them over the phone.
What are you access expents (if diclosed)?
I can',t recollect precisely but it was between $25,000–$50,000. It was a phased deal where we paid an initial fee and then the rest for multiple rounds of revisions.
What is the terminal result of working with Zinzin?
We worked unitedly from August 2012–January 2013.
Results achieved
Are there any measureable or plum results?
Pivot was only about for five years but nation understood the name as it applied to the idea of change and progress. The name was very well-received by consumers and the activity, which was the core metric.
How did Zinzin accomplish from a project treatment standpoint?
Their team was excellent. Everything was on time. They also did a good job of explaining upfront how long each phase was going to take. The process went veritably smoothly. I’d never done a naming exertion precedently, so they gave me a lot of good advice throughout.
What is (from your point of view) the key factor to pay observation while intercourse with Zinzin?
They had a big overall posture and veritably listened to us. They presented us with a difference of names. We had options that were made up words and ones that were real words. That two-pronged access was significant owing most good names are already taken. The worst thing that could’ve happened was to come up with a name that we liked and then couldn',t use owing it couldn',t clear legitimate. They did a good job balancing both the business and the creative aspects of coming up with a usable name.
What aspects of their work would you like to get improved?
Not that I can ponder of. It was a good process and I was lucky with the result.
