As a leading digital B2B marketplace, Qualified.One is committed to providing comprehensive insights into various industries and markets. In this article, we delve into the realm of Media Buying services in California, a state known for its vibrant economy and diverse population. We will explore the demographic and business landscape of California, the global and local state of Media Buying services, and the economic insights of key Californian cities. We will also provide an overview of the pricing structure for Media Buying services in the state. All data provided is based on Qualified.One's extensive research and analysis.
California Demography
California is home to approximately 38,965,193 people, with an annual growth rate of 6.13%. The majority of the population, around 30,392,851 individuals, are over 18 years old. This demographic data is crucial for businesses, especially those in the Media Buying industry, as it provides insights into the potential market size and consumer behavior.
California Business Landscape
California's GDP is projected to reach $3,898,158 million in 2023, with a growth rate of 11.6%. The state has a corporate tax rate of 8.8%. As of 2024, there are 1,767,720 registered businesses in California, marking a yearly change of 4.6%. This thriving business landscape offers ample opportunities for Media Buying services.
Media Buying Services Globally and in California
The global market size for Media Buying services stands at $79,290,000, growing at a rate of about 4.6%. The United States holds a significant share of this market, approximately 16% or $12,686,400. California, with its robust economy and large population, is a key player in this market.
Media Buying Services in the US
As mentioned, the United States holds a substantial share in the global Media Buying market. This is largely due to the country's advanced media industry, high consumer spending, and the presence of numerous businesses across various sectors. California, being one of the most populous and economically significant states, contributes significantly to this market.
Top California Cities: Economic Insights
Several cities in California stand out for their economic importance. These include Santa Clara, Alameda, Orange, Ventura, San Diego, Sacramento, Riverside, San Bernardino, and Fresno. The population and income per capita of these cities are as follows:
City | Population (2023) | Income per Capita |
---|---|---|
Santa Clara | 1,927,852 | $56,248 |
Alameda | 1,535,248 | $35,763 |
Orange | 3,051,771 | $34,057 |
Ventura | 829,017 | $32,930 |
San Diego | 3,138,265 | $30,668 |
Sacramento | 1,435,207 | $26,739 |
Riverside | 2,228,528 | $23,591 |
San Bernardino | 2,056,915 | $21,332 |
Fresno | 939,605 | $20,208 |
Media Buying Price in California
The pricing of Media Buying agencies in California varies widely. According to Qualified.One statistics, 24.8% of projects have a budget below $10,000, 33% have a budget between $10,000 and $50,000, 21.3% have a budget between $50,000 and $200,000, 7.3% have a budget between $200,000 and $1 million, 0.9% have a budget between $1 million and $10 million, and 0.9% have a budget over $10 million. The average Media Buying project size is $198,930.