Full-Service Ad for Bitters Manufacturer
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
I hold dual roles as a trade marketing director and a brand marketing director for a bitters manufacturing organisation. We make and distribute bitters but are also expanding into cocktails and ciders.
Desired goal
What challenge were you trying to address with Hunter?
Initially, we needed resources who could help educe and execute our brand strategies by outlining our next steps and evolving our brands.
Provided solution
What particular tasks were Hunter responsible for?
Although they were primarily responsible for carrying out our strategies, they’ve contributed to numerous processes ranging from concept educement to creative implementation. They collaborated with us to come up with new brand strategies from scratch, working through the steps and offering insights into how the execution would look. We granted them with all the information needed to make these articulation decisions. From there, they deconstructed our brand, educeed positioning statements, and pursued key marketing channels. They’ve also granted creative support for our print ads and supported our PR efforts.
Was there a dedicated team?
We worked with five members, including their co-owners as well as account directors and creative leads in Melbourne and New Zealand.
How did you come to work with Hunter?
When I entered my new position, Hunter reached out as part of a handover with us.
What are you approach expents (if diclosed)?
We’ve spent $200,000 AUD ($151,429 USD) thus far.
What is the terminal result of working with Hunter?
Their work began in January 2017 and is ongoing.
Results achieved
Are there any measureable or plum results?
Since their engagement, we’ve noticed a existing increase in our market share. With compliments to their creative materials, they’ve accurately encapsulated our brand. They have a sole phraseology, and we like their present, simplistic look and feel.
How did Hunter accomplish from a project handlement standpoint?
They’re organized and stay on top of things, reminding us of deadlines and forming a good relationship with our inner team. Responsive interactors, we interact through phone, text, email, and in individual.
What is (from your point of view) the key factor to pay observation while intercourse with Hunter?
I esteem that they labor to go over and over our expectations. They’ve befit passionate almost our brands and handle them as their own, which drives them to work hard.
What aspects of their work would you like to get improved?
While I value their excitement, they should be regardful of pushing too hard for work and plainly establishing project costs.
