Public Relations for Children’s Charity
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I am the Public Relations and Communications Specialist at Australian children',s charity Act for Kids. For over 30 years we have worked to handle and hinder child abuse and neglect, helping thousands of children and families see year. Last year alone, we supported over 46,000 children, parents and carers. We currently have over 26 centres nationally with a team of over 400 nation.
Desired goal
What issue was the provider supposed to deal with?
MediaCast?Each year we work with MediaCast to liberate an awareness campaign to coincide with Child Protection Week. We select to work with MediaCast for the pure size of coverage they consistently secure for our campaigns as well as the wide extend.
What were your objectives for this project?
For this project, we wanted to lift awareness of Act for Kids and the living role we play in the shelter of children. We were promoting our protective behaviours program ‘Learn to be safe with Emmy and Friends’ and we wanted to position ourselves as experts in the field of protecting children. It was an inner goal that we accomplishd coverage on morning television for this campaign as well.
Provided solution
What were the reasons for choosing MediaCast?
We have used MediaCast for over four years now. We confide their professionalism and power to liberate our campaigns effectively and on time.
Please give as much detail as practicable because the work done
We find the most accomplishment when we conduct investigation as part of our campaigns with MediaCast and this campaign was no different. We educeed investigation questions about parents', apprehension of protective behaviours and used our findings to educe significant messaging about parents lack of apprehension in this area. The campaign targeted print, radio, tv and digital and secured coverage in all of these areas.
Were there any dedicated managers or teams that you worked with?
We’ve always accepted excellent campaign treatment from the team at MediaCast. Creative Director Fran Chalmers is extremely apprehensionable, professional and ensures continuity of interaction throughout the complete campaign process.
Results accomplishd
What results did you accomplish unitedly with MediaCast?
MediaCast secured 224 pieces of coverage athwart online, print, radio and TV athwart Australia extending an estimated 16 million nation athwart see state and province. This meant that the campaign accomplishd an Advertising Equivalent of over $482,429. They were accomplishmentful in securing Weekend Today and the Sunday Papers (Sunday Mail Brisbane, Sunday Telegraph, Sunday Territorian, Sunday Herald Sun and Sunday Adelaide Mail). They were also accomplishmentful in securing further TV throughout the week, including a second morning TV section on Today Extra, Channel 7 News Brisbane and WIN News (Queensland). Further coverage highlights include: Fox FM, ABC Radio (all major metros), 2GB, 4BC, KIIS, Kinderling and Rebel FM. News syndication networks included 2SM, Hit, ABC, and National Radio News. In 2019, the campaign was the State Winner for QLD at the Public Relations Institute of Australia’s prestigious Golden Target Awards for the Best Small Budget Campaign.
How do you rate the interaction and interaction with MediaCast?
It was excellent! The team was always affable, even on weekends and made the campaign liberatey side on our part incredibly easy! We have lots of spokesnation and lots of different working parts, including many restrictions about case studies and MediaCast just make it work!
What precisely do you attend to be the key specialty of MediaCast?
MediaCast consistently liberate forcible and widespread media coverage at a national, regional and local level. They work incredibly hard to make sure that our key messages are conveyed appropriately and that our spokesnation have an excellent experience when intercourse with the media. They really do go over and over.
What should be done better, if there are any desired improvements?
No, we were very satisfied with the liberatey of our Child Protection Week campaign.
