Market Research & Campaign for Personalized DNA Service
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and individualal responsibilities
myDNA is a Personalised Wellness business delivering DNA insights to help nation make better health and wellness decisions. I am the Head of Brand &, Marketing.
Desired goal
What issue was the provider supposed to deal with?
MediaCast?This is just one sample of the work MediaCast have completed for myDNA. On this occasion it was to help support the propel of our new Vitamins test, pushing consumers to pharmacies (or online) to purchase during the 2019 flu period.
What were your objectives for this project?
Brand Awareness / Consideration Pharmacy Sell through Direct to consumer sales
Provided solution
What were the reasons for choosing MediaCast?
We have been working with MediaCast for a number of years. They constantly out do themselves and are a big associate of ours.
Please give as much detail as practicable because the work done
Market Research Case Study choice and outgrowth Campaign Narrative outgrowth Media/Press outreach and treatment Analysis
Were there any dedicated directors or teams that you worked with?
Myself and our marketing director worked straightly with the MediaCast team. On their side they had multiple nation assigned to our account for each deliverable, while all comms were funneled through a one Account Director/Manager.
Results accomplishd
What results did you accomplish unitedly with MediaCast?
As common, we were absolutely wrapped with the outcomes of the campaign. We managed to secure a number of interviews athwart national and metro radio stations, numerous mastheads and a bespoke section on Studio 10 in which our CEO and chosen case study were interviewed in individual in the studio. The collective efforts drove a 5x lift in website commerce and about 2x lift in sales.
How do you rate the interaction and interaction with MediaCast?
MediaCast',s programning leaves pliant room for fault. They',ve very entire and big at care us on track for delivery.
What precisely do you attend to be the key specialty of MediaCast?
Their knowledge of the running air, ensuring what we take to market is as appropriate as practicable. The media opportunities they',re constantly able to present.
What should be done better, if there are any desired improvements?
Not that I can ponder of
