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Best Digital Marketing Tools [Social Media, SEO, Email, Reporting & more] - read the full article about digital marketing tools, Digital Marketing and All digital inbound channels from DashThis on Qualified.One
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Hi everyone, its ed from dashthis and today I wanted to share with you a list of tools that should help you save time and have powerful marketing strategies right now. Here are some tools to help you create digital marketing campaigns to track them, to manage them, to promote your content, and to find new opportunities. Lets dive in. Here are some social media marketing tools you can use right now to save time and make sure you get the most out of your social media strategies. The first tool I wanted to talk to you about is Canva. Particularly if youre a smaller business or a social media manager, Canva is a really helpful tool. What does it do? Well, Canva helps you visualize content for your social media. You can start with templates and use your images as well as stock photos. Its super easy with Canva to create images for your posts, videos, or stories, and in all formats for your different social media channels. Theres a free plan thats great to start but if you need more images and content as well as the option to schedule your posts directly from within the tool, the pro option starts at about $150 for a year. Now that you have beautiful posts and stories and that theyre ready to be published, you might need another type of tool; a social media scheduling tool like Hootsuite. Hootsuite is a tool that helps you schedule your social media posts in advance. Nowadays its a must to have a scheduling tool like this in your marketing toolbox. It can also help you with your social media listening by following all your social media mentions, hashtags, and whats going on in your industry. Theres a free plan available but you can only post on two different platforms. The professional plan starts at $50 a month and includes 10 different social media platforms. There are multiple other scheduling tools out there like buffer, loomly, agora pulse, sendable, and many others. All with different features and price points, so make sure you do a little shopping before settling on one. Social listening is just as important as your posts, so you need a tool to help you know whats being said in your industry, and even more importantly, about you. Keyhole is a tool that uses hashtag tracking to help your social listening. With it, you can access all direct and indirect mentions of your brand like if youre tagged on a post for example. You can also track your brand keywords and hashtags across social media, news articles, blogs, and forums. Unfortunately, keyholes pricing isnt available online. They request to be contacted and offer custom pricing according to your needs. If you have tried it and have an idea of their pricing, let me know in the comments below. Email marketing is one of the best marketing strategies out there. Why? Organic reach is around four times higher on email than on social media, its incredible. Email generates $38 for every dollar spent. If youre doing the math, thats a 3800% Return on Investment, this makes it one of the most effective options available for your marketing campaigns. But we all have to start from somewhere, dont we? So which tool should you use for your email marketing? One of the most popular tools out there is definitely Mailchimp. Its one of the OGs, it provides a pretty simple interface enabling you to create email marketing campaigns super easily. Mailchimp is an email marketing automated tool which means you can schedule emails and create automated email sequences. There are multiple different templates available to help you get started but you can always make them yours with your own graphic palette. Depending on the plan you choose, there are multiple different features available to help you grow your audience from website creation, transactional emails, forms, and surveys. You can start with a free plan that includes 2000 contact and a limited number of features. If you want to really dive into email marketing though i would recommend at least starting at the essential plan. Its about $10 a month but with this you get email templates, A/B testing, custom branding, and support. We all know support is super important. Another email marketing tool out there is campaign monitor. They offer services that are quite similar to mailchimp. Campaign monitor is an automated email software that helps you create email campaign from templates or from scratch while using a simple drag-and-drop interface. You can segment your customer data by interest, age, location, and much more. This way youre able to send a very personalized and very specific email to your audience and therefore gather better results. The plan starts at $9 a month, it goes up to $1000 each month, and this depends on the number of contacts you have, as well as the different features you may need. Last but not least weve got Hubspot. Hubspot is a personal favorite of mine. Its not an email marketing tool per se, its more like a CRM with multiple different features, including email distribution. Hubspot is a full platform of marketing, sales, customer service, and crm software, plus the methodology resources and support, its a complete tool set that you can use of course for your email marketing, but also for your customer support, and way more. Their email marketing platform works pretty much like any other automated tool with campaigns templates, automated flows. and more. You can start for free with limited features and limited contacts and you can go up to $4000 a month depending on your needs. If youre trying to rank on search engines like Google you cant just go around writing blogs and web pages hoping itll work. You need multiple different SEO tools that can help you find new opportunities, keywords, and track your progressions. Here are some of the tools that you could use. Ahref is one of the most powerful SEO tools on the market. They have one of the biggest backlink index, provide a ton of educational content, and use case study that you can use to help your SEO strategy. Its one of the most actionable tools out there. Ahref is a pretty complete SEO tool, its usually used by marketers to analyze your websites links, keyword ranking, and overall SEO performance. Ahref can help you with link building, keyword research, competitor analysis, rank tracking, and site audits. In other words, Ahref can help you rank higher on Google. Its a great tool to use when doing your keyword research and trying to find new SEO opportunities. The pricing goes from $100 a month up to $1000 depending on the features, the number of keywords, domains, and websites you need. Basically the more data you need the pricier itll get. Another SEO tool that should help you create the perfect SEO strategy is Moz. Its a very easy-to-use tool so its perfect for beginners and intermediate SEOs. Similar to Ahrefs, Moz is a popular all-in-one SEO software. It includes features like link explorer, keyword explorer, and rank tracker. How much does it cost? Between $100 and $600 a month depending on the number of campaigns, keyword ranking, and page. Similarweb allows you to take a look at your competitors SEO. Their free tool of website analysis is quite awesome. You get a bunch of interesting data on your competitors website. From there, you can get a much better understanding of whats working for your competition from a digital marketing standpoint. Similarweb is a tool that estimates the total amount of traffic different website gets. With it you can see your competitors top traffic sources and see their referencing sites. You can start with a free plan that includes five result per metrics, one month of mobile data, and three months of web traffic data. If you need more than that, youll have to talk to a consultant to learn about their pricing. If youre looking for a very complete tool in SEO SEMrush shouldnt disappoint. They have a plethora of tools available for all your SEO needs. SEMrush has a staggering 40 tools available for your SEO. You can use it for your keyword research, on-page SEO, computer analysis, content marketing, local SEO, and the list goes on. How much does it cost? Between $120 to $500 per month, it all depends on the features but also the number of projects and keywords you need. Whitespark is a great local SEO software and its one of my favorites out there. Its a Canadian tool that helps you show up in local searches, win new customers, and manage your local presence. Whitespark offers different tools, they have a variety of SEO tools like local rank tracker, local citation finder, review checker, and if you need them to do it for you, you can reach them and theyre offering the services. They have a free plan that includes limited searches, and limited features, but their other plans starts at only $14 per month to $150. Content marketing can be quite time consuming, thats why you need some tools to help you concentrate on the right content, find new ideas, and last but not least, make sure your audience sees it. So lets get into it. Zest is a content curation tool, it can help you discover new blogs and promote your own. What you can find on zest is hundreds of new content to share, read, and get inspired by. You can also search by keywords, tags, and topics so its quite easy to find what youre looking for. How much does it cost? Well, Zest is offering its content product for free, its offering a tab and you can download it quite easily. Quuu is a hand-curated content tool thats powered by AI. You can discover and share content quite easily with it. Quuu offers a feature to share content amongst your industry, you simply create a post and it can get you across multiple social media pages. You can also add an RSS feed for it to be completely automated. For the content curation tool, you can access a free version or there are paying options from $5 to $15 a month. To promote your content, its from $15 to $750 dollars per month. It depends on the number of contents you want to promote as well as if you choose the automated or manual option. Sparktoro is an audience research tool, it helps you find relevant sources of influence that could help you raise awareness about your brand it is powerful and yet super easy to use. They also provide a bunch of educational content about how to use the tool and how to generate results with audience research. Its basically a search bar where you enter what your audience likes, a hashtag, or what they usually put in their profile. With this, youre able to find out where they usually hang out, what website they go to, what social media page they follow, what podcast they listen to, and much more. Its super actionable and its fairly new so itll be interesting to see what feature they will be releasing, what update they will be publishing. On top of that, its made by the amazing Rand Fishkin, so you cant go wrong with that one. Theres a free version that allows you to do 5 searches per month, but theres also plans and they go from $38 up to $225 per month it all depends on the number of research that you want to do. You have multiple different marketing strategies from social media to SEO, PPC and way more, All of these campaigns they need to be tracked closely so you know whats going on, what to keep doing, and what to change. Thats why you need a reporting tool. Its to help you track all of your efforts. But how do you choose the right one for you? First, you need to know if what you need is a dashboard or a report. Dashboards are like a glimpse of your campaigns, its usually in real-time and its basically like the dashboard of your car. You can see your current speed, the level of gas, current gas consumption, etc. For a digital marketing dashboard, its pretty much the same. You can see how many people clicked on your posts so far, your current ROI, click-through rate, the traffic, etc. A good example would be the real-time report in google analytics this is where you can see how many people are currently on your website. Reports are a bit different, its similar data but its presented as an overview of a given period so this would be the monthly report you send your client so that they can see how many sales they got, how much traffic, how well your campaign have performed. You can rely on reports to analyze your data and come up with a new plan for your business or for your clients. A good example of reports would be dashthiss monthly reports. A BI tool is a business intelligence tool, its very data-driven, it has lots of different capabilities. You can analyze your data under every single angle, create a complex and complete report, filled with exactly what you need. However its a little complicated for most marketers and usually marketing campaigns dont need that level of data analysis. So the learning curve and time youll spend trying to create the perfect tool for your business might not be well spent with a BI tool if your needs are simpler. If youre looking for a BI tool you can definitely use Power BI or Tableau which are a great examples of powerful BI tools. A reporting tool on the other end its more of a data visualization tool, and its made to present your result in an easy to understand way without having to do any of the heavy lifting. Its not made to be super custom its made to be simple and have all the data you need without being overwhelmed. And of course you can use dashthis for your reporting needs, its super easy, you get tons of preset templates from the get-go, and everything is automated. You need to choose whichever tools work best for you, for your campaigns and for your needs. Do you have a marketing tool we didnt put in the list? Let us know and we might create another video with even more amazing tools for marketers. In the meantime have a great day and happy reporting!
DashThis: Best Digital Marketing Tools [Social Media, SEO, Email, Reporting & more] - Digital Marketing