In Digital Marketing
Is a Digital Marketing Certification Worth It? - read the full article about digital marketing degree, Digital Marketing and All digital inbound channels from Knowledge Enthusiast Matthew Royse on Qualified.One
Youtube Blogger
Is a digital marketing certification really worth it coming up I will talk about the key questions help you kick-start your digital marketing career is a digital marketing certification worth it according to the American Marketing Association a certification is one of the hottest trends in todays adult learning and employment space over the next couple of decades there will most likely be a shift from getting an advanced college degree to getting a certification however the value of digital marketing certifications fluctuates widely within the industry one certification may be well regarded while another certification may not help you at all the difference lies in the amount of work and studies it takes to achieve that specific certification there are some key questions you should ask yourself before signing up to get a digital marketing certification number one what is the motivation for getting a certification if becoming a certified digital marketer is one of your career goals you should attain a digital marketing certification but there is no guarantee your career will automatically advance with a digital marketing certification you may want to explore how specific certifications can impact your salary number two what is the cost to obtain the certification when considering getting a certification consider if there is an annual membership fee whats the course is required to take the certification exam what is the certification exam look like and what are the recertification requirements look like such as additional testing expenses obtaining continuing education credits doing volunteer work taking time away from your job and family to get the certification number three how long will the certification stay valid it is essential before getting a certification to know how long it will be good for for example Google requires recertification after 12 months with the American Marketing Association you can renew after three years and retake the certification exam after six years before you sign up for a certification make sure you know how long it will last when you post your certification on LinkedIn for example it will ask you when you obtain it when it expires so its essential you do your research ahead of time and know how long your certification will be valid before you actually get certified number four what is the reputation of the organization giving the certification ask your co-workers and friends what professional organizations they like or if they have joined if youre looking for a certification or certification courses at a for-profit company such as HubSpot make sure you check out their reputation online for example the HubSpot Academy has tons of digital marketing certification search for positive reviews and negative reviews from people who have taken the certification before for more traditional academic organizations such as duke university reputation is based on their track record in top media outlets number five who teaches the certification as a general rule of thumb the more professional experience a teacher has the greater the chance he or she will pass that knowledge on to you the best way to determine the skills and experience of teachers in the certification program is to talk to them before signing up for the actual certification if that is not possible maybe even ask for advice from other past students who have taken the certification before you invest in a digital marketing certification think about who is providing the teaching just like in a regular classroom the quality of learning is usually dependent on the quality of the teachers not every certification course is worth it or is respected in the industry because it depends on the teachers giving the certification you cannot improve your digital marketing skills and knowledge from poor teachers number six how convenient is the certification program digital marketing certifications come in various forms such as online on-demand scheduled virtual classroom in person via traditional classes or even a boot camp for example whats convenient for you giving your current lifestyle are you working full time are you not working at all are you working part-time what is your lifestyle and how does that certification fit within that lifestyle it really goes back to what you want consider the kind of educational situation you want before you commit to a digital marketing certification program its essential that it fits into your lifestyle or you wont finish it okay lets bring everything together certifications are an excellent way to reinforce your skills and expertise on your resume but not all digital marketing certifications are worth your time the value of each certification is dependent on the demand for those specific skills search LinkedIn to see which digital marketing experts are certified and what certifications they have obtained start connecting with other digital marketers and ask them what certifications are worthwhile in their mind if you can show what you have learned via digital marketing certification and prove that that certification made you a better marketer it made you more savvy made you more innovative that is the right certification for you your digital marketing results must speak louder than your words most employers can see if a candidate has what it takes or not a certification is a great start but the results and experience using your digital marketing skills that you learned are better than a certification thank you for watching until next time
Knowledge Enthusiast Matthew Royse: Is a Digital Marketing Certification Worth It? - Digital Marketing