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5 of the Best Free Digital Marketing Certifications in 2021 - read the full article about top digital marketing, Digital Marketing and All digital inbound channels from Knowledge Enthusiast Matthew Royse on Qualified.One
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What free digital marketing certification should you take? Coming up Im going to tell you the top three digital marketing certifications lets get started if youre new here my name is Matthew Royse and I am a Knowledge Enthusiast and I have a strong passion for digital marketing I love working with digital marketers like yourself on this YouTube channel I will provide you with weekly tips on how you can grow your digital marketing career whether youre just starting in digital marketing or your seasoned digital marketing pro youll want to explore these five free digital marketing certifications they can help you boost your resume they look great on your LinkedIn profile and they can help you land that dream job youve always been looking for these digital marketing training courses can ensure your leading candidate for that new digital marketing job you always wanted every little thing counts with your personal brand and your digital marketing career so that is why these digital marketing certifications are worth the investment of your time they will enable you to master the fundamentals of digital marketing in a short time first lets get started with one of my favorite certifications and thats the HubSpot content marketing certification content is still king in todays digital world content marketing is the core pillar of a successful digital marketing strategy becoming HubSpot content marketing certified is an excellent way to grow your digital marketing career today all marketers need excellent writing and communication skills digital marketers need to learn how content marketing is the fuel for lead generation the HubSpot content marketing certification covers various aspects of content marketing strategy the course covers storytelling content creation guest blogging and content promotion if you are looking for a deep dive into what content marketing is all about you wont be disappointed when you take this course with search engine optimization and content marketing going hand in hand this course will give you the tools needed to master one of the most important areas of digital marketing once youve successfully passed the exam then youll be officially content marketing certified by HubSpot whats nice about this certification is that it will last two years HubSpot has tons of free digital marketing certifications as part of its HubSpot academy such as inbound marketing social media marketing digital advertising and much much more the second certification I suggest you check out is HubSpots email marketing certification this certification will help you create an email marketing strategy for your company and your career youll learn how to segment leads and customers youll also learn about the importance of email deliverability and the importance of a/b testing email marketing is one of the most in demand skills in digital marketing right now its one of the most effective forms of marketing email can be in a cost effective way to reach a lot of people email is also accessible to almost every company and nearly everyone has access to an email account every day we live in our email boxes I know I check my email regularly and I bet you do too email marketing is something you need to master to become successful in digital marketing the certification is a great starting point for improving your email marketing skills and making your email marketing more efficient the third digital marketing certification I recommend is google ads especially google ads search certification google ad certification will help you use digital ads on Google it will help you learn how to increase your leads grow your sales and make sure youre identifying the sources of your web traffic the search certification shows you also how to create google search campaigns youll learn how to optimize for conversions and help you reach your digital marketing goal the google search certification tests you on how you can use google ad tools such as smart bidding the fourth digital marketing certification I recommend is google analytics for beginners Google Analytics is one of the many free digital marketing tools you can use to measure your website traffic google analytics I suggest you start at the beginners course so you can master the fundamentals then you can take the advanced or power usage courses as you get more comfortable using the tool okay heres a bonus tip in addition to Google Analytics I recommend taking Googles free courses on google data studio and google tag manager these are not certification courses but these google tools are good to know Google Data Studio is great for reporting its a free dashboard solution that allows anyone to perform advanced data analysis and then provides visualizations in a dashboard format this root tool comes in real handy if youre looking to see how your digital marketing campaigns are are performing google tag manager helps you manage JavaScript tracking codes also known as tags on your website its a free tool that allows you to manage and deploy tags basically snippets of code or tracking pixels on your website without modifying the html code it comes in real handy when you have lots of tags to manage because all the codes can be stored in one place in Google Tag Manager the fifth and final free digital marketing certification I recommend is YouTube YouTube is the worlds second largest search engine as video becomes a preferred content medium is essential to learn how to use YouTube the bottom line is youll learn how to manage your YouTube channel youll learn how to build subscribers increase daily views and optimize your videos on TV screens desktop computers and mobile devices okay that was my top five digital marketing certifications you should get so lets bring everything together digital marketing is increasingly becoming the go-to option for businesses around the world these fry free digital marketing certifications can help you with your career once you have earned them make sure you add them to your resume and your LinkedIn profile these digital marketing certifications can give you a competitive advantage they can help you stand out from the crowd they can help you excel in your current job and most of all they can help you find that dream job you have been looking for in digital marketing okay heres a quick recap of the five digital marketing courses I recommend you taking this year they will help you jump start your digital marketing career they will give you a broad perspective on digital marketing and they will help you master the fundamentals of digital marketing and best of all they are free now is a great time to take advantage of the rise of digital marketing certification and become one step closer to becoming a successful digital marketer thank you for watching until next time
Knowledge Enthusiast Matthew Royse: 5 of the Best Free Digital Marketing Certifications in 2021 - Digital Marketing