Some details
About the project – Race Face and Easton Cycle have earned reputations as detail-oriented innovators with quality products. There were two clear goals for their digital transformation: launch a site with stunning aesthetics and build a strong customizable e-commerce.
Process – Our team analyzed the two clients’ business needs – many of which differed between both. This resulted in
analyzing how to manage these differences with distinct product management styles and levels of controls specific to each company’s needs.Results – Equipped with powerful and aesthetically appealing sites, Race Face and Easton Cycling are now positioned to break away from their competitors. They now have long-term digital assets that will grow with them and serve as their strongest advantage.