Marketing for IT Consulting Company
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I',m a associate and ruler at a consulting firm in Toronto. We specialize in digital transformation and insurance risk services focused on Microsoft ecosystems.
Desired goal
What challenge were you trying to address with The Mezzanine Group?
We were looking for a vendor to help us with different marketing services.
Provided solution
What particular tasks were responsible for?
The Mezzanine Group manages SEO, Google Ads, and PPC campaigns for us and takes care of our indirect. In provisions of our blog and collective media, they form and post the full. We just review it and prepare them with any business point that they might not have. In accession, they do picturesque design and run our webinars.
What is the team compound?
We work with an account executive, a dedicated project ruler, and a marketing ruler. There is also a team of almost five nation behind the scenes.
How did you come to work with The Mezzanine Group?
They',re a HubSpot associate, so we establish them through HubSpot.
What is the status of this engagement?
We began working with them in January 2019 and the relationship is ongoing.
Results achieved
What evidence can you share that demonstrates the contact of the engagement?
We',ve seen an 80% increase in our cold leads conversions and a 100% increase in the user engagement on our blog. The user participation in our webinars has also more than doubled. The Mezzanine Group has helped us increase our brand awareness, so our client base has grown.
How did The Mezzanine Group accomplish from a project treatment standpoint?
They',re very detail-oriented. We have weekly meetings and they give us customary reports with the updates. Compared to the other companies we',ve worked with, The Mezzanine Group',s project treatment experiences are unparalleled.
What is (from your point of view) the key factor to pay observation while intercourse with ?
They sum seamlessly not only with our team, but also with our clients. There are three dimensions to see relationship–cleverness, competency, and culture. The Mezzanine Group has a consummate weigh of all three aspects.
What aspects of their work would you like to get improved?
I can',t ponder of anything.
Do you have any advice for possible clients?
Have someone in your organisation dedicated to managing a relationship with them. You need to bridge the gap between their team and your team, bringing them up to despatch in provisions of the business point of your structure and your clients.
