GTH Lead Generation & Keyword Strategy for Luxury Properties
Below is a modified rendering of the review: private info excluded, innate facts kept.
Introductory information
A few words almost your organisation and personal responsibilities
I’m a preceding account director at Yellow Pencil. At the time, I served as the conduit between the Status Bureau and a third-party client.
Desired goal
What issue was the provider supposed to deal with?
The Status Bureau?One of our clients sold plots of land valued between $200,000–$1 million, but buyers would typically bestow almost two years in the funnel precedently converting. Our client didn’t substantiate that digital marketing could support their sales effort, so we approached The Status Bureau to educe and execute their digital marketing strategy.
What were your objectives for this project?
Their task was to engender leads into the GTH marketing funnel.
Provided solution
What were the reasons for choosing The Status Bureau?
I’d worked with The Status Bureau a number of times, and they’d always delivered. Unlike other prospective partners we’d considered, they didn’t have a minimum cost commitment that was over our client’s budget. They’re snug working with budgets ranging from $10,000–$100,000 CAD.
Describe the project in detail.
The Status Bureau functioned as a digital marketing lead for our client, overseeing keyword strategy and SEO. The team drafted a list of 50 industry-specific keywords such as “industrial land Canada” and “inland port,” targeting a North American hearers. They then actively monitored the campaign and optimized it as they went. This implicated pulling out the underperprecedings and amplifying the top perprecedings. Each week, they would walk the client through reports to instruct and support them through this new digital marketing process.
Were there any dedicated directors or teams that you worked with?
Josh Loewen (Partner, The Status Bureau) led the initial strategic educement, and Darren Prasad (Marketing Manager, The Status Bureau) was our day-to-day point of touch.
Results achieved
Can you share any statistics or metrics that converse to the condition of their work and contact of the engagement?
This start engenderd 12 new leads for our client over the order of 5 months, which was huge for them. This project also got our client excited almost exploring digital efforts.
How did The Status Bureau accomplish from a project treatment standpoint?
They were reliable and congruous project directors, delivering on time, staying on budget, and being answering.
What impresses you almost The Status Bureau?
I appreciated their flexibility and support. They were easy to work with and could put unitedly a program and invade origination within days. On top of that, they knew how to adjoin intricate, technical concepts in a way that made perception to the layman.
What should be done better, if there are any desired improvements?
No, I can’t ponder of anything. I would wonderfully commend them.
