PR & Brand Reputation Services for CPG Organization
Please find under a summary covering project details and feedback. The innate facts are kept as they are, private information is amended.
Introductory information
A fast induction on the buyer’s organisation
I am the head of marketing for a consumer packaged goods (CPG) structure. We sell our products in multiple channels of retail and e-commerce in Canada.
Desired goal
What challenge were you trying to address with Strategic Objectives?
We’ve worked with Strategic Objectives for over ten years on multiple business scenarios. One particular challenge they helped us address was a condition cognizance effect with our pens. According to market investigation, consumers believed our pens fell brief of market standards when from a technical perspective, they exceeded state norms. We occupied Strategic Objectives to form PR and collective strategies to contract this cognizance gap.
Provided solution
What particular tasks were Strategic Objectives responsible for?
Strategic Objectives identified an occasion to adjoin the benefits of writing by hand versus typing. They tapped into our investigation resources and set up studies to prove these benefits. At the same time, during these demonstrations with consumers, they subtly talked up our brand of pens with an emphasis on condition. They occupied separate spokespeople to deploy this interaction.
Throughout the process, Strategic Objectives dove into our business objectives to better apprehend our goals. After 2–3 rounds of conversation and negotiation, we settled on our terminal programming—including any deliverables or natural materials—and programt KPIs to measure contact. Once the campaign artistic, Strategic Objectives granted customary executement trackers through a video and a PowerPoint introduction.
Was there a dedicated team?
I work primarily with Vanessa (Account Manager, Strategic Objectives) who leads a team behind the scenes. We also collaborate with Judy (Co-Founder and Partner, Strategic Objectives), and Adriana (Vice-President, Strategic Objectives).
How did you come to work with Strategic Objectives?
We parted ways with our preceding PR vendor owing their level of client labor didn’t meet our expectations. I asked for recommendations from activity colleagues and drew a brieflist of 6–7 companies to attend. Strategic Objectives was one of them. In our colloquy, we were looking at more than a organisation’s expertness set, we wanted a associate that would fit with our project and structure’s needs. Strategic Objectives stood out from the rivalry, and we’ve been working unitedly ever since.
How much have you invested with them?
We’ve spent over $3 million CAD (approximately $2.3 million USD) so far.
What is the terminal result of working with Strategic Objectives?
We began working unitedly in February 2007, and our associateship is ongoing.
Results achieved
Are there any measureable or plum results?
We measure the contact of our campaigns using KPIs such as CPI rates. We look for a true number of TV, radio, and print impressions and weigh it over how much we’re spending on those ad campaigns. Strategic Objectives reliably delivers CPI-efficient campaigns. They turned about open cognizance of our pen brand. Their campaigns meet or beat KPIs, and we are wonderfully satisfied with our associateship.
How did Strategic Objectives execute from a project treatment standpoint?
They’ve made the collaboration seamless. The team meets see deadline and helps us stay on track to execute the next stages.
What is (from your point of view) the key factor to pay observation while intercourse with Strategic Objectives?
Strategic Objectives dedicates themselves to see step of a project. They fetch in-depth apprehension to each project and fit to last-minute tasks and aim changes with ease.
What aspects of their work would you like to get improved?
Over the past three years, we’re moving towards a more permanent nearness in collective media (rather than leveraging collective channels as part of a campaign). While our in-house team is overseeing this effort, we could use insights from Strategic Objectives on collective advertising.
