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Belvoir were struggling to break free from the ‘special occasion’ stereotype and into the everyday. The range was in place but no one knew about it, so we took over the summer so no one could miss it.
We created a show stopping 28m droplet shaped hot air balloon, which took over the skies of Britain at a number of festivals including Big Feastival, Countryfile and BBC Good Food. Unbelievable standout drew in the
76,000 people sampled the product throughout the summer, with the campaign seeing 15,337 likes on Facebook and 52,130,566 total PR circulation.