Some details
blu vaping sales were flat despite category growth. A confused and unengaged sales team found the product complicated, compared to the simplicity of tobacco. So, we showed them ‘Making money with blu’ couldn’t be simpler.
We did this by simplifying the product information, legislation and science data through an accessible, relevant and humorous video format, allowing sales team members to deliver extra engagement.
As a result, 85% found this contained the perfect levels of information and 100% finally understood the potential of blu.