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The traditional view of CRM (Customer Relationship Marketing) is too simplistic. Relationships, by their nature, are constantly changing - and our approach to communicating with customers must evolve to reflect this.
In a recent opinion piece, Signal senior planner Joie Chapple makes the case for viewing CRM not just in terms of making the most of which channels are being used, but also in terms of the overall customer
experience.Joie also addresses ways in which agencies can work together with clients to support and challenge them to create better experiences for their customers.
Want to find out more? You can read the full article on The Drum.
