Some details
Brief:Our key objectives were to sell merchandise, recruit volunteers and boost ticket sales for less popular events, and we were determined to go for gold.
Strategy:1. A website fit for huge crowds.
2. Multiple data feeds, one seamless experience.
3. Segmented emails that really hit the target.
Results:The client described our work as ‘flawless’ and we think the results speak for
themselves:96% of all tickets sold - a Commonwealth Games record.
50k volunteer applications, against a target of 30k.
64% higher revenue than expected.
